We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.
Responsibilities:Creative Strategy & Development
- Own creative direction for performance campaigns across channels, markets, and user journeys.
- Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).
- Collaborate with designers, copywriters, and video editors to deliver high-performing assets.
Performance Marketing Integration
- Translate performance data into creative hypotheses and rapid iteration cycles.
- Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.
- Run structured A/B and multivariate tests across platforms.
- Cross-Functional Collaboration
- Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.
- Align creative direction with major product launches (Academy content, Miner Wars updates).
- Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).
Innovation & Trends
- Stay on top of Web3, fintech, and gaming ad trends.
- Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement.
- Drive GoMining’s reputation as a creative leader in Web3 performance marketing.
Requirements
- 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred).
- Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits).
- Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions.
- Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc.
- Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing.
- Strong leadership and project management skills; able to manage designers, freelancers, and agencies.
Benefits
- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).
- Work-life fit: remote or hybrid format with flexible hours across international teams.
- Paid leave: up to 28 vacation days, 15 sick days, plus local holidays.
- Recognition programs: structured performance reviews and team awards.
- Team culture: retreats in international locations (for example, company villa in Turkey, Bali).
Top Skills
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