Lead partner marketing strategy and execution for key partners, develop campaigns, track performance, and manage relationships.
Summary:
Join Modus Create as a Partner Marketing Manager, where you will lead the marketing strategy and execution for key strategic partners such as AWS, GitHub, and Atlassian. This role focuses on joint go-to-market initiatives that generate pipeline, accelerate deals, and foster strong partner relationships. You will be instrumental in building and scaling our partner marketing capabilities to drive joint growth and position our partner-backed solutions effectively in the market.
Responsibilities:
- Define and execute the partner go-to-market strategy with strategic partners aligned to pipeline and revenue targets.
- Plan and run integrated partner campaigns across events, digital, and content channels with the Content and Performance teams.
- Serve as the primary marketing contact for partner stakeholders, ensuring alignment on go-to-market priorities and execution.
- Identify solution areas for co-marketing and enable partner-driven selling through co-marketing messaging and sales materials.
- Support account-based and opportunity-based marketing that includes partner plays and collaborates closely with partner sales teams.
- Develop joint value propositions and co-branded content with the Content team.
- Manage MDF requests and partner with alliance leads for participation in co-investment programs.
- Establish KPIs and track partner-sourced and influenced pipeline performance.
- Report on program effectiveness, investment efficiency, and partner engagement to leadership.
Required Skills:
- Around 10 years in B2B marketing, with 3–7+ years in partner or alliance marketing.
- Experience working within partner ecosystems, particularly with AWS.
- Background in consulting or technology services preferred.
- Integrated marketing experience with a focus on pipeline and revenue payoff.
- Proven experience in utilizing AI and automation in marketing workflows.
- Track record of driving pipeline through partner-led programs.
Be a part of a collaborative and innovative environment at Modus Create, where your skills and expertise will be valued and celebrated. Apply today and take your career to the next level!
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