Chewy is seeking a highly motivated, goal oriented and analytical to join our exciting and fast paced company in Boston, MA or Plantation, FL.
As a Search Marketing Manager you will be responsible for creating, managing and optimizing PPC campaigns across multiple search engines. You will analyze performance, run diagnostics, draft analyses, run experiments, optimize existing campaigns, and build new ones.
You will prioritize the most scalable opportunities and through testing and iteration, grow a portfolio of customer acquisition sources that are incremental to the Digital Marketing program. You must learn quickly, move fast, quickly run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude.
- Own project work and support key projects owned by team members across the Boston, MA and Plantation, FL offices for the largest and fastest growing marketing channels in the company
- Build campaigns from the ground up, including keyword research, competitive analysis, and ad copy generation and experimentation
- Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across search marketing tactics
- Keep our search campaigns up to date with the latest and greatest information from the site, from our internal partners, and industry trends/insights
- Test and optimize automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
- Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities
- Build new relationships and work in parallel with other disciplines at the company
- Bachelor's degree or higher in economics, computer science, mathematics, marketing, or a related discipline
- 4+ years of experience in paid search, preferably ecommerce or performance/direct response
- Experience managing Google/Bing Shopping ads (PLAs)
- Experience with analytics platforms like Google Analytics or Adobe Analytics
- Intermediate experience in Microsoft Excel
- The ability to analyze large datasets to gain insights and make confident recommendations
- Strong mathematical, analytical, and communication skills (written and verbal)
- Experience with A/B and multivariate testing and specific actions taken as a result
- Ability to effectively work together with marketers, product managers and engineers alike
- A tenacious attitude for learning and taking on new challenges, and entrepreneurial / self-starting mentality
- Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks
- Flexibility for periodic travel
What the Team is Saying
What We Do
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. We view pets and pet parents as family, and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
Launched in 2011, we offer the personalized service of a neighborhood pet store alongside the convenience and speed of e-commerce. Customers love shopping our wide selection of products of more than 100,000 products (including our Private brands and prescription Rx food and Rx medication products), which we offer at competitive prices, fast 1-2 day shipping and around-the-clock convenience that only e-commerce can offer.
Chewy’s commitment to customer service is the core of our brand, and our customers love us for it. We “WOW” pet parents through 24/7 assistance, advice and encouragement every day of the year. We make pet parenting easy with our convenient Autoship subscription program—which allows our customers to schedule their orders, so they never run out of their pet food, supplies and medication they need.
As an e-commerce company, product innovation drives our operations, and our team is constantly striving to find new and better ways to improve our customers’ experience. From an easy-to-navigate website and highly rated mobile apps, to detailed order tracking and personalized “Pet Profile” features, we are transforming the way pet parents shop.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Chewy Teams
Chewy Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
