Our Opportunity:
Chewy is looking for a Senior Creative Manager to join our Creative Services Team in Plantation, FL and/or Boston, MA! This role is central to building and driving innovative, customer-centric creative that supports Chewy's key growth drivers: Product Marketing (with a focus on Loyalty, App, and Autoship) and Private Brands (including brand identity,packaging, and go-to-market campaigns). You will partner closely with business collaborators and creative leaders to deliver well-rounded, data-driven creative solutions across a variety of touchpoints. You'll be responsible for leading planning, end-to-end creative strategy, and execution with your creative leaders and cross-functional partners-translating business objectives into compelling brand narratives and scalable marketing assets. You will define client engagements for complex cross-functional programs, prioritizing multiple projects from start to finish. A passion for pets, breakthrough design, and storytelling that drives customer engagement is essential.
What You'll Do:
- Lead creative strategy and execution across priority initiatives including:
- Product Marketing: Loyalty program campaigns, app adoption and engagement journeys, Autoship awareness and retention efforts.
- Private Brands: New brand development, packaging design, product launch campaigns, and brand storytelling across channels.
- Serve as the primary creative point of contact for business owners and marketers; cultivate relationships with cross-functional partners to ensure creative outcomes meet strategic goals.
- Develop and communicate creative approaches that align with the customer journey and influence behavior across acquisition, engagement, and retention touchpoints.
- Translate briefs into clear and actionable creative strategies across owned and paid channels: TV/OTT, Social, Display, Direct Mail, Email, Web, SMS, and In-App.
- Guide creative performance measurement in partnership with analytics, ensuring all work ties back to defined business critical metrics and performance insights.
- Lead and encourage internal and external creative teams, ensuring outstanding execution while staying on time and within scope.
- Champion consistent brand and visual language across all customer touchpoints for both Chewy and Private Brands.
- Be a strong voice in senior-level discussions, helping shape marketing strategies and defending the integrity and impact of creative work.
- Partner with Project Management on timelines and scopes ensuring clarity, alignment, and timely delivery across multiple simultaneous projects.
- Communicate risks and tradeoffs proactively and drive solutions that balance business needs with creative perfection.
- Foster a collaborative, inclusive, and high-performing creative culture that attracts and retains top talent.
What You'll Need:
- Bachelor's degree in Communications, Marketing, or related field.
- 6+ years of experience within an agency or marketing department, preferably within eCommerce and/or retail
- Proven ability to lead large, cross-functional creative initiatives from concept to execution
- Demonstrated success in developing and bringing products to market, whether campaigns for customer lifecycle marketing (e.g., loyalty, app, retention) and/or brand-building initiatives (e.g., packaging, product launches)
- Strong partner management and communication skills; capable of influencing at all levels
- Customer-centric and data-driven
- Deep knowledge of multi-channel marketing and brand development standard processes
- Ability to lead multiple projects and priorities with precision and grace under pressure
- Be adaptable to a fast-growing, changing environment; this role will work closely with multiple departments and leaders at all levels
- Be organized, forward-looking, meticulous, and proactive
- A team-first approach and a willingness to roll up your sleeves to get things done.
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
If you have a question regarding your application, please contact [email protected].
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Top Skills
Chewy Boston, Massachusetts, USA Office
Located in the Fort Point neighborhood, home to many of Boston's hip and upcoming restaurants along with emerging technology companies.
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