Outside Sales Representative (Northeast Territory)

Grimco is a family-owned manufacturer and wholesale distributor of sign supplies, serving customers across the US as well as Canada and the UK. Founded in 1875 and still privately held today, Grimco has grown to more than $1.5 billion in annual sales while staying true to its roots as a family business.

Our sales team is at the heart of that success. Our customers grow when they have the right products at the right time, and our sales team makes that happen by building trusted relationships, solving problems, and bringing industry knowledge to every conversation. We’re looking for people who want to learn the products, take ownership of their territory, and grow with the company.

POSITION SUMMARY WHO IS GRIMCO

The Apparel Sales Specialist (Outside Sales) – Northeast is responsible for driving profitable growth of Grimco’s Apparel business within the Northeast territory (CT, MA, ME, NH, NJ, NY, PA, RI, VT). The position is focused on Screen Printing, Direct to Film (DTF), Direct to Garment (DTG), and Embroidery equipment and consumables.

The Apparel Sales Specialist has direct ownership of the overall Apparel sales performance within their territory. While they are expected to personally develop opportunities and build strong customer relationships, success in this role also requires effectively leveraging Grimco’s existing sales organization to accelerate growth and expand market coverage.

This individual will work closely with the Director of Apparel to identify opportunities, develop target accounts, conduct customer visits, provide product and application expertise, and consistently move opportunities through the sales pipeline while maintaining disciplined CRM activity.

KEY RESPONSIBILITIES

• Drive New Business: Identify, pursue, and win new Apparel customers across Screen Printing, DTF, DTG, and Embroidery.
• Grow Existing Accounts: Increase Grimco’s share by expanding the products, technologies, and solutions existing customers purchase, recommending solutions that improve their productivity, quality, profitability, or growth.
• Tell the Grimco Story: Clearly and confidently communicate Grimco’s story, capabilities, and value proposition. Help customers understand the value add Grimco provides.
• Develop the Sales Team: Engage and motivate Grimco Sales Representatives to identify and pursue Apparel opportunities, and help them grow more confident asking the right questions, positioning Grimco’s solutions, and knowing when to loop in the Apparel Sales Specialist.
• Maintain a Strong Field Presence: Spend 3–4 days per week in the field, meeting customers, visiting prospects, developing relationships, and uncovering new opportunities. This is a field-oriented role based in New Jersey, with regular travel throughout the territory including sales calls, demonstrations, industry events, and internal meetings. Remaining time spent will in our Carlstadt, NJ or Easton, PA branch.
• Build and Manage Pipeline: Develop and maintain a healthy pipeline of qualified opportunities and consistently drive those opportunities toward closure. Maintain accurate and timely CRM activity, and identify high-potential Apparel decorators within the Northeast with specific strategies for winning and growing those accounts.

QUALIFICATIONS & EXPERIENCE

• 0-5 years of professional sales experience, with a demonstrated ability or strong desire to develop new business and build a territory.
• Comfortable prospecting and building strong relationships with customers at multiple levels of an organization.
• Strong communication and presentation skills.
• Organized and disciplined approach to opportunity, pipeline, and CRM management, with the willingness to learn technical products, equipment, applications, and production processes.
• Self-motivated and comfortable operating independently, while able to influence and collaborate with an internal sales organization without direct management responsibility for those individuals.
• Competitive, curious, coachable, driven to succeed, and motivated by growth and opportunity to grow.
• Ability to adapt quickly as the market, technology, customer needs, and Grimco’s Apparel business continue to evolve.

HOW SUCCESS IS MEASURED

Success in this role is ultimately measured by the performance and growth of Apparel sales within the Northeast territory, including:

• Apparel revenue goals and year-over-year growth
• New Apparel customers acquired
• Growth of existing Apparel customers 
• Qualified opportunity pipeline
• Opportunity win/close rate
• Customer and prospect visits
• Sales Representative engagement and Apparel opportunity generation
• Growth across Screen Printing, DTF, DTG, and Embroidery categories

WHAT GREAT LOOKS LIKE

A great Apparel Sales Specialist does more than personally generate sales — they create momentum throughout the Northeast. They know the market, the customers, and where Grimco has white space, and they’re a strong ambassador for Grimco who can walk into any account, establish credibility, and make the case for partnering with Grimco.

They also understand that winning the Northeast requires the entire Grimco sales organization, and they work to make every Sales Representative in their territory better at selling Apparel — creating a territory where more reps identify opportunities, more customers view Grimco as an Apparel partner, and Grimco consistently gains market share.

Benefits

Full medical, dental, and vision benefits available. Medical premiums have remained unchanged for more than 18 years, costing only $16.50/biweekly paycheck for employee only coverage.

• Paid Maternity & Paternity Leave
• Paid Holidays
• PTO 
• 401(k) with Profit Sharing — up to 6% of total compensation
• Employee Referral Program
• Volunteer Time Off