Head of Brand Creative  

ASICS Digital creates and brings to market cutting-edge digital-first consumer products and content for the ASICS brand. The ASICS global marketing creative, project management and localization teams are currently seeking an experienced Head of Brand Creative with a strong background in team management, operations and strategic creative direction to help us continue tell our powerful brand and product story to the world.

The ideal candidate has a long and proven track record of leading creative, project management and localization teams at global B2C organizations. They also have a strong senior leadership acumen, expertise in partnering with internal teams to set global creative direction for delivering campaigns seamlessly across channels.

They can work collaboratively in a very diverse environment to lead team to solve problems in innovative ways. The ideal candidate partners with cross-functional teams to clear the way for their team to do seamless and exceptional creative work.

This position will be reporting to the CMO/Senior General Manager, Global Marketing Division (in Japan).

Responsibilities:

• Partner with Global Marketing and executive leadership to drive omnichannel creative direction for the global ASICS brand and business.
• Establish and continuously optimize operations between ASICS HQ, Global Marketing, and ASICS Digital divisions to achieve maximum impact against campaign priorities.
• Develop, maintain and grow global and regional leadership relationships.
• Collaborate with other department leads to ensure seamless processes to create exceptional creative work and to ensure brand consistency across many outputs.
• Guide, mentor, enable and inspire a growing team of creative directors, copywriters, designers creative project managers, and localization managers.
• Set compelling strategic priorities and clear direction for the creative team success.
• Manage and partner with the Creative Director, PMO lead, and Localization lead in advancing key deliverables and provide support to clear the way for the team to do innovative creative work.
• Identify new opportunities and partner with the Creative Director, ACD (Copy) and ACD (Design) to pitch and win creative work.
• Manage and lead multiple creative teams while also driving the creative discipline across the company.
• Work with the recruitment and creative teams to attract and recruit top-tier creative, project management, and localization talent and ensure your team is being allocated properly.
• Proactively seek new business opportunities and wins for creative growth and bringing work inhouse.
• Continuously drive creative and operational excellence across the team, optimizing ways of working and strategic alignment to maximize the business value of all creative deliverables.
• Consistently demonstrate your expertise in global data-driven creative and operational leadership.

Requirements:

• A long and proven track record of progressively responsible design experience in an in-house or external agency environment.
• Demonstrated expertise in cross-channel creative spanning digital and retail
• Proven track record in creative, project management and localization people management.
• Exemplary collaboration skills and a demonstrated ability to lead by example with stakeholders of all experience levels, from junior marketers to the C suite senior leadership.
• Experience bringing creative in-house from agencies and structuring teams to ensure success.
• Manage many priorities, demonstrate strong judgement and attention to detail, take ownership and be a team player, with the ability to work within a complex global organization.
• Work seamlessly with agencies, global marketing and regional marketing teams.
• Proactively share learnings with relevant stakeholders for continued improvement.
• A flexible, anything-is-possible attitude—you see challenges as opportunities and know how to sell ideas through with positivity and poise.
• Strong presentation chops—you know how to sell your work and influence stakeholders.
• An efficiency mindset—you’ve implemented processes in the past and know how important they are in supporting the making of the work.
• Experience at a fitness, retail or digital e-commerce brand a plus.
• Experience with Workfront or other project management tools a plus.
• Experience with global teams, ideally teams in Japan.

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.