Head of Brand Creative at ASICS Digital

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Head of Brand Creative  

ASICS Digital creates and brings to market cutting-edge digital-first consumer products and content for the ASICS brand. The ASICS global marketing creative, project management and localization teams are currently seeking an experienced Head of Brand Creative with a strong background in team management, operations and strategic creative direction to help us continue tell our powerful brand and product story to the world.
The ideal candidate has a long and proven track record of leading creative, project management and localization teams at global B2C organizations. They also have a strong senior leadership acumen, expertise in partnering with internal teams to set global creative direction for delivering campaigns seamlessly across channels.
They can work collaboratively in a very diverse environment to lead team to solve problems in innovative ways. The ideal candidate partners with cross-functional teams to clear the way for their team to do seamless and exceptional creative work.
This position will be reporting to the CMO/Senior General Manager, Global Marketing Division (in Japan).


  • Partner with Global Marketing and executive leadership to drive omnichannel creative direction for the global ASICS brand and business.
  • Establish and continuously optimize operations between ASICS HQ, Global Marketing, and ASICS Digital divisions to achieve maximum impact against campaign priorities.
  • Develop, maintain and grow global and regional leadership relationships.
  • Collaborate with other department leads to ensure seamless processes to create exceptional creative work and to ensure brand consistency across many outputs.
  • Guide, mentor, enable and inspire a growing team of creative directors, copywriters, designers creative project managers, and localization managers.
  • Set compelling strategic priorities and clear direction for the creative team success.
  • Manage and partner with the Creative Director, PMO lead, and Localization lead in advancing key deliverables and provide support to clear the way for the team to do innovative creative work.
  • Identify new opportunities and partner with the Creative Director, ACD (Copy) and ACD (Design) to pitch and win creative work.
  • Manage and lead multiple creative teams while also driving the creative discipline across the company.
  • Work with the recruitment and creative teams to attract and recruit top-tier creative, project management, and localization talent and ensure your team is being allocated properly.
  • Proactively seek new business opportunities and wins for creative growth and bringing work inhouse.
  • Continuously drive creative and operational excellence across the team, optimizing ways of working and strategic alignment to maximize the business value of all creative deliverables.
  • Consistently demonstrate your expertise in global data-driven creative and operational leadership.


  • A long and proven track record of progressively responsible design experience in an in-house or external agency environment.
  • Demonstrated expertise in cross-channel creative spanning digital and retail
  • Proven track record in creative, project management and localization people management.
  • Exemplary collaboration skills and a demonstrated ability to lead by example with stakeholders of all experience levels, from junior marketers to the C suite senior leadership.
  • Experience bringing creative in-house from agencies and structuring teams to ensure success.
  • Manage many priorities, demonstrate strong judgement and attention to detail, take ownership and be a team player, with the ability to work within a complex global organization.
  • Work seamlessly with agencies, global marketing and regional marketing teams.
  • Proactively share learnings with relevant stakeholders for continued improvement.
  • A flexible, anything-is-possible attitude—you see challenges as opportunities and know how to sell ideas through with positivity and poise.
  • Strong presentation chops—you know how to sell your work and influence stakeholders.
  • An efficiency mindset—you’ve implemented processes in the past and know how important they are in supporting the making of the work.
  • Experience at a fitness, retail or digital e-commerce brand a plus.
  • Experience with Workfront or other project management tools a plus.
  • Experience with global teams, ideally teams in Japan.

Become a part of the ADI community:
ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace. We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.
-ADI is a strong, global community where we collaborate and care for each other.
-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.
-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey. We all need to know what anti-racist is so that everyone can talk about what it actually means. 
-We center our employees as full people. We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:
At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. ASICS Digital is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM
    • IterableEmail


We are located right between Downtown Crossing and South Station. Easy access to public transit and restaurants in every direction.

An Insider's view of ASICS Digital

What’s the vibe like in the office?

You can expect to hear anything from Celine Dion to Megadeth playing on Fridays from our Jambox, spontaneous poetry readings (from me), random off-beat slow claps for doing everyday tasks i.e. leaving the office. Overall though, my favorite thing about our office is the safe environment to be who you are every day.


Associate Product Designer

What does your typical day look like?

When your coworkers are composed of real-life ninjas, loon preservationists, triathletes, and office dogs, it's not an exaggeration to say that each day at the office is different. We're a fast-paced company with a laid-back vibe. We work hard to develop the latest app features but we're passionate about having fun along the way.

Maia & Yun

QA Tester, ASICS eCommerce & Software Engineer, Fitness Apps

What makes someone successful on your team?

At ASICS we seek out people that are smart, curious and humble. Above all, we make hiring decisions based on whether an individual will strengthen our culture or diminish it. No matter how strong the candidate's skills are, if we aren’t confident our collective team grows stronger with them on it, we won’t move forward.


EVP, ASICS Digital

How do you empower your team to be more creative?

The success of both my team and ADI at large depends on creative ideas being captured from everywhere, so we've created an environment where everyone feels comfortable and empowered enough to share their great ideas.


Senior Director, Engineering

How do your team's ideas influence the company's direction?

As an Analytics team, our goal is to have ASICS and Runkeeper adopt a data-driven approach, which means to make strategic decisions based on data analysis and interpretation. This will help the company in deciding priority within business units and teams to focus on the key performance indicators and positively impacting performance of the company.


Lead Business Intelligence Developer

What are ASICS Digital Perks + Benefits

ASICS Digital Benefits Overview

We seek to hire great team members and then give them the trust and flexibility to make their own decisions. We approach nearly everything with that philosophy. Our work gets done within pod teams that operate lean and are self managed and guided. We promote a flexible environment that encourages hard work and time to have fun and celebrate. We pride ourselves on our in office culture and community and, unfortunately, we don't hire remote employees. We know that our role as an employer of choice is to provide top notch benefit packages and perks like an open vacation policy and paid parental leave for birthing and non-birthing parents.

Volunteer in local community
We believe in giving back. We have a dedicated volunteering program, working closely with local initiatives such as Tech Gives Back, TUGG, Esplanade Association etc.
Partners with Nonprofits
We believe in strong partnerships. We work together with non-profits such as Hack Diversity and Resilient Coders.
Friends outside of work
Eat lunch together
Intracompany committees
Funkeeper - our culture and fun committee that manage the organization of our holiday and summer parties and our Monthly First Friday Social hour.
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We have BCBS as our Health and Dental Insurance carrier with robust HMO and PPO medical plans for people to choose from, we cover over 80% of the cost of the plans and the remainder is pre-tax for you
Life Insurance
Wellness Programs
We offer reimbursements for wellness related activities, in addition BCBSs reimbursements. We have a membership you can utilize with Hubspot bikes and promote giving back to the community.
Onsite Gym
It's still being built out but it's coming! Additionally, we have yoga classes offered throughout the week, a Run club on Wednesdays, a group that plays basketball on Thursdays and more!
Team workouts
We have an in-office gym, we do lunch-runs every Wednesday and have yoga classes on Thursday.
Retirement & Stock Options Benefits
401(K) Matching
We match dollar for dollar capped at 6% of an employee’s compensation. What is the vesting period? None! The company contribution is made every payroll at the same time as employee contributions.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer up to 12 weeks of paid parental leave for the birthing parent and are currently putting into place more formal non-birthing parent leave amount.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
We know sometimes unlimited vacation policies lead to employees actually taking less vacation. We work hard to avoid this by leading by example and our managers encourage time off.
Paid Holidays
We observe many of the major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We don't have a keg but do have a stocked beer and wine fridge!
Casual Dress
We are a very casual work environment. Most of us wear jeans, t-shirts, sweatshirts, and often fitness gear around the office.
Commuter Benefits
Company Outings
We have summer and holiday parties, monthly events like First-Friday Happy Hour, Hungry, hungry humpday breakfast as well as game nights, bad movie nights, Make-your-own Pizza night and more!
Stocked Kitchen
We have everything from beverages to granola bars to popcorn and gummy bears. While we are a fitness company, snacks (or really any food) are never safe in our office. Did someone say Kit Kats?
Some Meals Provided
We have team lunch on Tuesdays! These vary from Tacos, to Burgers, to Salads and more!
Happy Hours
Pet Friendly
We have several dogs that can be seen roaming the office plus #dogs and #cats slack channels where we all just gush over each other's pets. Yup we're that corny.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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