Media Strategy and Planning Manager - CVS Media Exchange (CMX)

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

The CVS Media Exchange (CMX) Media Strategy and Planning team is growing and seeking a digital media buyer/planner to develop media strategies, conduct research, build processes and deliver outcomes through execution of digital media programs for key verticals within CVS Media Exchange. The individual will work closely with sales and clients to ensure that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. This role will develop media plans and media campaign strategy documents and presentations, build and execute media campaigns in platform, attend client meetings to present digital media strategies and field strategy-related questions. The right candidate is passionate about digging into data to build high-performing digital media programs and uncover new opportunities to drive our client's business at CVS. You will work collaboratively across sales, account management, operations, and business intelligence teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients.

Responsibilities include, but not limited to:

• Build robust, fully integrated digital media plans across platforms; aligned with campaign objectives and overall client strategy (across paid, owned, earned media).
• Develop strategies across performance channels, including onsite search/display, paid social (Meta, Pinterest), paid search (Google Ads), direct publishers, and programmatic media using a DSP like The Trade Desk, Google DV360 etc.
• Create digital media plans, maintain media budgets and forecasts for internal teams and clients and deliver against KPIs.
• Utilize audience data to impact media strategy (channel/partner allocation) suited to client objectives and media delivery targets.
• Accurately set-up campaign in our Order Management System, partnering with Ad Ops to ensure timely campaign launches
• Partner with Media Optimization team to continually optimize media strategy/planning. Adjust strategic media plans based on client budgets and performance metrics
• Partner with current vendors to drive process flow and efficiency within CMX
• Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.  
• Participate in development of media planning processes, expectations, best practices, and innovation ensuring fully robust/ integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).   

Required Qualifications

• 3+ years’ experience in data-driven media planning and buying across programmatic display, Facebook/Instagram/Pinterest, paid search, CTV, video, programmatic audio, digital out-of-home

Preferred Qualifications

• Understanding of digital media analytics and experience working with DMPs/ DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud/1st party data
• Excellent communicator and collaborator; able to work with both technical and non-technical teams. 
• Experience working with cross-functional teams across all levels
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines  
• Excellent communication, presentation, and training skills  
• Demonstrated pro-active thinking with creative problem-solving skills in managing budgets and delivering campaign performance. 
• Base understanding of media measurement inclusive of attributed sales and incrementality

Education

Bachelor's degree, preferably with a concentration in business or marketing, OR equivalent work experience (High School Diploma and at least 4 years of equivalent experience).

Pay Range

The typical pay range for this role is:

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.  
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 03/28/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.