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Social Advertising Manager

Sorry, this job was removed at 11:02 p.m. (EST) on Tuesday, July 18, 2023
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Our Opportunity

Chewy is looking for a Social Advertising Manager to support our social media and digital marketing efforts! The role’s primary focus is the execution of large-scale social media buys on TikTok through data-driven customer segments, advanced behavioral targets and tailored creative. Joining a team of platform authorities who are in ad platforms every day, the role includes campaign set-up, day-to-day campaign management, supervising bids/budgets/ad set performance, and optimizing against our target metrics. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our driven Brand Social Media Marketing team that works collaboratively on performance and brand marketing strategies to drive full funnel activations on TikTok. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy!

What You’ll Do

  • Develop paid TikTok strategies, including building a full-funnel marketing approach, from brand awareness to conversion
  • Analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence
  • Partner with Organic Social team and Performance Marketing team to drive synergy across platforms and build a streamlined user experience
  • Work across multiple teams to manage social creative briefing and delivery
  • Partner with platform account management teams to drive campaign performance and ensure campaigns are using the latest ad technology
  • Utilize relevant 1st and 3rd party audience segments and recommend tailored creative and landing page experiences for testing
  • Implement structured A/B tests around creatives, audiences and bid strategies
  • Partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
  • Balance multiple projects and prioritize time while working in a multifaceted, fast-paced, and growing organization without structured processes in place

What You’ll Need

  • Bachelor's degree in business, statistics, economics, mathematics, finance or related field
  • Proven experience in Paid Social advertising
  • Experience leading large-scale paid social e-commerce focused campaigns and implementing campaign testing
  • Technical skills to lead product ads and product feed health
  • Strong understanding of major platform algorithms, ad products, and optimization levers (Experience with TikTok and TikTok Ads Manager a strong plus)
  • A steadfast desire to supervise and optimize to performance objectives
  • Ability to thrive in gray area and independently chart a course for execution
  • Intermediate Excel skills (basic SQL skills a plus)
  • Experience with mobile app ecosystem, including tracking in-app events, app analytics, campaign optimization, creative, and deep linking a plus
  • Intermediate Google Analytics skills (or similar analytics platform)

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].

If you have a question regarding your application, please contact [email protected].

To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

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What are Chewy Perks + Benefits

Chewy Benefits Overview

We offer competitive salaries and 401k, unlimited time off, comprehensive medical, dental, and vision benefits, in addition to wellness programs, online communities, and resources for improved physical and mental health... enabling you to be your best self - in and outside of work. With mentorship programs, employee resource groups, cross-functional job trainings, events, and customized development tracks for advancement, we're proud to help develop and promote our team members from within.

True to our business, we're pet-friendly and have fun pet-related perks like Paw-ternity leave for new pup parents and Chewy employee discounts. We offer countless volunteer opportunities, recreational club teams, company outings, happy hours, and team events to enable you to bond with fellow Chewtopians and have some fun!

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
We're currently 100% remote due to caution and care for the health & well-being of our team. Post-pandemic, we plan to operate in a combination of onsite and remote, with logistics still being defined
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
We offer a commuter transit, parking, and dependent care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Chewy sponsors office sports leagues year-round.
Relocation assistance
Professional Development
Job training & conferences
Lunch and learns
Cross-functional lunch and learns.
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

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