SEO Manager
Responsibilities
DraftKings is looking for a self-starter with a strong analytical background focused in SEO. As an SEO Manager for DraftKings, you will be expected to lead a cross-functional team to execute a strategy that will achieve significant growth in site traffic as well as drive impact to our CPA KPIs. In addition, you will be establishing a solid SEO foundation during implementation and providing ongoing SEO best practices and recommendations for optimization, content development, URLs, redirects, site structure, and off-page linking practices.
Requirements:
- Develop, share, and report on SEO vision for DraftKings Media Products
- Lead creation and prioritization of a backlog of projects that will deliver against performance goals
- Work with Production and Development to execute on opportunities that improve our reach on all browsers
- Meet regularly with cross functional teams to drive optimizations across Products
- Run Channel Execution and optimization on a daily basis including tracking traffic patterns; leading research projects, and leveraging findings to optimize our site
- Communicate program performance and drive buy-in for SEO Vision
- Stay ahead of advances in SEO and act as a SME (subject matter expert) to members of the Media Team
QUALIFICATIONS:
- BS degree in a related field
- Graduate degree preferred
- 5+ years of proven SEO experience running an enterprise level SEO Program
- Technical Mastery of organic search algorithms and ranking factors
- Strong communication skilles (written and verbal)
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
- Experience with keyword research.
- Experience analyzing analytics data and providing recommendations for SEO campaigns.
- Experience with SEO tools such as: Google Analytics, Google Webmaster tools, Majestic SEO, Advanced Web Rankings, SEMrush, Buzzstream, Open Site Explorer
- You have advanced Excel skills and are comfortable manipulating large volumes of data.
- Experience working in with Agile methods
- Experience with SQL, HTML, CSS, and JavaScript languages