SEM Manager
Under the general guidance of the Web & Online Marketing Manager, the SEM Manager, will be responsible for the development and implementation of strategies aimed at driving traffic to Dynatrace’s company website through search engines. Utilizing search engine optimization tactics, the SEM Manager will build into our website design and html code keyword ranking, backlinks, meta tagging, title tagging and indexing activities. Additionally, this role will be responsible for monitoring, identifying trends and translating data into tactics for revising strategy.
Responsibilities: Search Engine Optimization – The Senior SEM Specialist will understand SEO best practices and how to leverage SEO to increase quality organic traffic to the website. This position will:
- Have a strong understanding of the behaviors of search engines, keyword research, and advertising techniques.
- Learn and expand on current SEO best practices to audit the website and evaluate the existing pages and content offerings.
- Optimize and edit new and existing content to improve ranking and search visibility for target keywords using SEO tools and web analytics.
- Perform keyword research to identify new target keywords in our markets.
- Develop and publish content to include keywords or phrases that will increase traffic to the website. Design meta data leveraging current best practices.
- Stay up to date on SEO best practices and changes to search engine algorithms
Search Engine Advertising – The Senior SEM Specialist will understand SEA best practices and how to leverage paid advertising to increase conversions and increase the quality of traffic to the website. This position will:
- Support the daily management of paid marketing campaigns that include Lead Generation, SEM, Display, Paid Social and Group Marketing.
- Assist in the development and management of group marketing programs
- Monitor quote activity, spend/budget and efficiency metrics on a daily basis to ensure goals are being achieved
- Research issues and provide recommendations to resolve problems pertaining to marketing activities and/or programs that are not meeting the needs of the target market.
- Contribute to other projects as needed
Requirements:
- Bachelor’s degree in Marketing, Business or similar field, or similar experience required.
- 4-7 years of experience in Marketing supporting a technology company.
- Strong knowledge of SEO best practices and experience performing keyword research.
- Has a passion for learning the latest SEO trends and strategies
- Familiarity with SEO tools (Search Console, MOZ, SEMrush, Ahrefs. etc.)
- Analytical thinker with the ability to interpret results to drive change
- Knowledge of a web analytics tool (e.g. Google Analytics)
- Strong communication skills and comfortable presenting concepts and deliverables to internal and external clients and vendors
- Ability to work autonomously and have excellent attention to detail. Must be highly motivated
3 reasons to become one of us:
- People and team – Inspiring each other rather than competing against each other is the approach motivating our team and our work.
- World leading technology – Dynatrace developed the first software intelligence platform, powered by AI. Reinvest the future together with us.
- International & local – We are a diverse team of driven, honest and helpful people. Through teamwork we create innovations that support our customers around the globe.
Transform your career with the leaders transforming the industry.
Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
