Senior Marketing Manager, Tennis
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At WHOOP, we're on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
As the Sr. Marketing Manager, Tennis, you will work as a critical liaison for WHOOP in one of our most exciting and emerging sport categories - women’s tennis. You will act as both a team player and owner, and help drive this market to its full potential through business development, marketing and relationship management.
RESPONSIBILITES:
- Own the relationship with WHOOP and key tennis partners including day-to-day client/partner management and oversight of all marketing, content and partnership deliverables
- Guide the development of the tennis category strategy in the US and abroad to grow awareness and adoption of WHOOP among tennis fans, tennis players, and female athletes
- Travel to select tennis events to ensure WHOOP maintains a strong presence and relations with athletes and partners
- Liaise between partners, the WHOOP marketing team, and key leaders in the company
- Plan and manage relevant marketing activities, ensuring programs meet objectives
- Manage sponsored athletes, ambassadors, affiliates and media partners in the tennis category
- Outline briefs to creative, data analytics, and media teams to generate content, data stories and copy for paid, owned and earned media
- Partner with global comms/PR team to drive earned awareness in endemic tennis, sports and lifestyle press
QUALIFICATIONS:
- 4+ years of experience in partner and athlete marketing, preferably in the sports/athletic space; experience in international women’s professional sports and tennis highly preferred
- Willingness to travel to relevant events (30% travel anticipated, some international)
- Must have strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable
- Experience with business development and contract management highly preferred
- Bachelor’s degree in Marketing, Communications or a closely related field
- Passion for sports and fitness, especially professional tennis, strongly preferred
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
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