Senior Manager, Partner Marketing

| Greater Boston Area
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Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

Summary:

The Director, Partner Marketing will join a modern B2B marketing team at the center of Acquia's Marketing Team. This individual will be accountable for partner sales and marketing alignment, drive all demand generation activities as well as co-marketing activities for Acquia’s partners. Sales and delivery enablement for Acquia’s partners will also be a primary focus for this role. The Manager, Partner Marketing will be measured on quarterly pipeline and ARR goals, manage budget, and measure and increase global partner marketing ROI.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate understands how to invest partner marketing programs spend to maximize results, is a skilled leader and mentor while also a highly effective hands-on executor and is also able to lead and deliver business-critical initiatives with executive visibility.

Key Responsibilities:

  • Deliver Partner Marketing Go-to-Market strategy and compelling marketing programs, and leverage technology and best practices to achieve global partner-sourced pipeline and ARR targets and maximize partner marketing ROI
  • Define and evolve the Partner Program mission and create collateral for recruiting and strengthening existing partner relationships on the benefits of working with Acquia
  • Lead all global Partner Marketing Operations, including partnering with Field Marketing, Product Marketing, and Partner/Direct Sales groups globally; responsible for setting global Partner Marketing targets, and measuring quarterly achievement together with Partner Sales, Direct Sales, Marketing, and Sales Operations leadership.
  • Drive strategic and tactical initiatives that optimize our go to market processes with partners and generate new ARR for the company; prepare and present analyses and recommendations to an executive audience on an ongoing basis
  • Develop strategic partner relationships for Acquia and create joint business plans and marketing programs to create joint top of the funnel demand
  • Own and manage global Partner Marketing budget and business plans
  • Collaborate with internal teams on partner sales and delivery enablement and continue to build out enablement program so that partners successfully sell, position, and deliver Acquia products
  • Own campaign management process, SLAs, and partnership with other marketing groups to deliver high quality campaigns on time
  • Collaborate with Digital Marketing team to build partner demand generation functions and targeted recruitment content into the website, increasing conversion from visitors to MQLs
  • Leadership of and accountable for Partner Marketing Programs, including team recruitment and hiring, development, priorities and escalation; proactively identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities; actively mentor team managers and develop leadership skills.
  • Collaborate and influence cross-functionally to help team translate company strategy into tactical work plans, and align to the strategic vision and mission of Acquia and the Acquia Partner Program; Support team in developing integrated mix of marketing tactics, including Webinars, Email, Online Advertising, Field Marketing and Corporate Events, Enablement Programs, etc.

Qualifications:

  • 5-6 years experience owning partner marketing and scaling growth at a high growth B2B SaaS / software company
  • 2+ years people management experience required, with focus on setting objectives and priorities, managing performance and providing coaching
  • Strong leader with proven ability to recruit, motivate, mentor and manage a team towards goals
  • Convey enthusiasm and inspire the team, encouraging others to perform at their best; delegate effectively; empower and mentor the team while providing timely and constructive feedback.
  • Proven ability implementing company strategy within your function; proactive and focused attention on strategic initiatives that increase ARR.
  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities; comfortable working as both part of a high-performing, diverse team and as an independent performer.
  • Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams. Plus, a true partner and collaborator, with focus on performance together with Partner Sales, Direct Sales and Sales Operations.
  • Ability to analyze and prepare recommendations on sales and marketing performance for an executive leadership audience. Validate data and arguments, draw solid conclusions, and use data to influence.
  • Exceptional attention to detail, ability to prioritize and multitask while driving results
  • Strong written, oral, and cross-functional communication skills
  • Team player with a great sense of humor

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.


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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
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