Senior Director, Digital Marketing at Acquia

| Greater Boston Area
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Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been  rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

We have an immediate need for an accomplished, high energy and results-driven Senior Director of Digital Marketing. This role will be responsible for our Digital Marketing strategy presence across all Acquia sites and will be the face and voice of our Digital Marketing strategy globally at Acquia.

This individual will be the Digital DNA of Acquia.  Owning acquia.com and the various web properties associated with acquia.com, this person will develop our integrated digital strategy.  This person will own the  design, implementation, and lead nurturing strategy with acquia.com.  They will also own he best practices of Digital campaigns and integrating Acquia’s social strategy both within campaigns and integrating with acquia.com

Reporting to the Chief Marketing Officer, this individual will help lead cross-functional teams in order to obtain product messaging and positioning that can be implemented on the site and through social campaigns.  Being a Digital Marketing expert and voice of Acquia when it comes to digital marketing will be an important role.  

Responsibilities:

  • Own and Manage acquia.com and the external facing Acquia sites, including the dev sites
  • Build the acquia.com Marketing and development team.  Hire, define objectives, motivate and develop clear goals for the team.
  • Make acquia.com a showcase for Acquia products and the main Acquia lead generation tool
  • Define Acquia Digital Marketing strategy globally.  Bring best practices and execution strategies on a global basis to Acquia.  
  • Be the advisor, providing guidance and instruction on digital marketing to the Marketing Operations and Programs team as well as the Regional Marketing teams.  
  • Working with the social media marketing person, help to define and execute on a social media strategy for Acquia.  
  • Be an external spokesperson for Acquia products as a Digital Marketer.  Blog posts, speaking ops as an experienced Digital Marketers.  
  • Work with internal departments including IT, support, and Product teams to implement a strategic digital plan that incorporates Acquia products and offerings.  
  • Be a leader amongst the Marketing Mgt team and

Required background:

  • 7+ years of experience as a senior leader in product marketing in a B2B software environment.
  • Bachelor's degree required, MBA a plus.
  • Vertical marketing expertise a plus.
  • Successful track record managing people.
  • Cross functional experience leading teams without directly managing them.  
  • Consulting or account management experience required.  Must bring knowledge and appreciation of a customer journey experience
  • A deep understanding of enterprise software marketing and 5+ years experience with products in a SaaS and/or PaaS environment.
  • The ideal candidate will have a mix of business and technical skills and be able to speak comfortably to any audience.
  • An outstanding communicator, presenter and proven public speaker to prospects/customers and internal executives at conferences, trade shows, webinars, and company meetings.
  • A passion for the digital experience platform and CMS market with a track record of developing differentiated messaging and positioning for web software products, comprehensive market research, and collateral.
  • A creative innovator with an entrepreneurial spirit. Ideally you’ve worked with disruptive technologies.

Skills/Attributes:

  • Leadership: You’re able to lead cross-functional teams, realize new opportunities, and succeed against aggressive goals.
  • Influence: Define and present innovative ideas to the executive team and get buy-in to support your big ideas.
  • Results-Oriented: Able to drive to exceed goals, execute consistently, and deliver outstanding results.
  • Subject Matter Expert: You are a go to person for digital experiences, a resource to all in the company.  
  • Data-Driven: You love metrics and numbers, dig deep to obtain and analyze web data, and use it to inform your planning and confirm your decisions.
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • DrupalCMS

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For the past five years, the Boston office has partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of local children. We sponsored 250 kids in 2019 and look forward to continuing our partnership in 2020!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

There are a number of different projects we are always working on from maintenance and performance optimizations to new customer features. For me, the most exciting and rewarding projects are where we release a piece of functionality that excites and delights our customers and makes their jobs easier.

Rok

Senior Director, Engineering

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Brian

Manager, User Experience Research

How do your team's ideas influence the company's direction?

We are able to influence how content is delivered and monetized by global businesses in 2 ways. Acquia's founder created Drupal, the leading open source CMS in the world and we are proud of our close relationship with the Drupal community. We have also pivoted towards DXP capabilities and offer a full suite of solutions to our customers.

Charley D.

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity and six weeks of paternity, partner and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, common areas, a game room, Friday afternoon Happy Hour, and Mac computers.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
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