Senior Director of Communications

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Acquia is the open source digital experience company. We provide the world's most ambitious brands with technology (built around Drupal) that allows them to embrace innovation and create customer moments that matter. At Acquia we believe in the power of community and collaboration - giving our customers the freedom to build tomorrow on their terms.

Headquartered in the U.S., we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

Acquia is searching for an accomplished, high energy and results-driven Senior Director of communications. This highly visible role is the face and voice of our product portfolio globally and the primary advocate to the market. We are seeking an experienced leader and marketing executive who understands B2B Cloud software to drive go-to-market strategy, messaging and positioning across all of our products. This role will build a comprehensive thought leadership plan including both public relations and analyst relations strategy that will deliver breakthrough results. We are a high growth company that recruits only the best talent. We promote a culture that is committed to awesome, embraces innovation, and thrives on teamwork. If you embrace these values as well this is your opportunity to join our winning team.

Reporting to the Chief Marketing Officer, this individual will help lead cross-functional teams in the development of corporate level messaging, market positioning, analyst relations strategy, thought leadership, and sales enablement around Acquia’s global product portfolio. In this role, you are the lead evangelist for our product portfolio in the form of speaking opportunities, high-profile customer meetings, presenting at corporate conferences and events, media opportunities, engaging with industry analysts, and other communications activities. You will work collaboratively with executive leadership, marketing, product management, sales leadership, and the partner team to define strategy and drive go-to-market programs that deliver results.

Responsibilities:

  • Manage the analyst relations program globally including defining our strategy, leading responses to key research reports such as Gartner Magic Quadrants and Forrester Waves, planning analyst strategy sessions, educating analysts on Acquia products through regular briefings, and gaining key insight into key market trends that inform product direction through inquiries.
  • Work with Product Marketing to develop product messaging and positioning across Acquia’s product portfolio that will create differentiation in a rapidly evolving market, and enable Acquia to lead the industry conversation as the cutting edge visionary in the space.
  • Be a brand leader and storyteller: Be able to evangelize how these products have transformed our customers’ businesses with game-changing results. Tell the various customer journey experiences to other customers, in webinars, and at shows and conferences.
  • Lead and create the sales enablement strategy to train the Acquia sales team on the corporate vision, messaging, market positioning, product capabilities, competitive and effective solution selling techniques.
  • Work closely with the Chief Products Officer and product marketing leadership to make sure we continue to deliver high impact products and launches that hit the sweet spots in the market at the right times. You must have an extraordinary ability to translate product capabilities into features, benefits, and value propositions for customers.
  • Support our sales and field teams through direct sales support in one/ one customer situations and in many to one opportunities for speaking.
  • Work directly with corporate marketing leadership to develop a content and media/PR strategy to generate interest in Acquia’s product portfolio. Deliver compelling thought leadership and assets to key stakeholders including sales collateral, white papers, website, e-mail, social, newsletters, blog posts, speaking opportunities, webinars, etc.
  • 25% domestic and international travel required.

Required background:

  • 8-10+ years of experience as a senior leader in public relations in a B2B software environment.
  • Bachelor's degree required, MBA a plus.
  • Vertical marketing expertise a plus.
  • Successful track record managing people.
  • Consulting or account management experience required. Must bring knowledge and appreciation of a customer journey experience
  • A deep understanding of enterprise software marketing and 5+ years experience with products in a SaaS and/or PaaS environment.
  • The ideal candidate will have a mix of business and technical skills and be able to speak comfortably to any audience.
  • An outstanding communicator, presenter and proven public speaker to prospects/customers and internal executives at conferences, trade shows, webinars, and company meetings.
  • A passion for the digital experience platform and CMS market with a track record of developing differentiated messaging and positioning for web software products, comprehensive market research, and collateral.
  • A creative innovator with an entrepreneurial spirit. Ideally you’ve worked with disruptive technologies.

Skills/Attributes:

  • Leadership: You’re able to lead cross-functional teams, realize new opportunities, and succeed against aggressive goals.
  • Influence: Define and present innovative ideas to the executive team and get buy-in to support your big ideas.
  • Results-Oriented: Able to drive to exceed goals, execute consistently, and deliver outstanding results.
  • World-class communicator and thought leader: You’re passionate about evangelizing and sharing product knowledge, engaging with any audience, and discussing core value propositions to both business and technical audiences as needed. You are second to none in writing, presentation and evangelism skills.
  • Subject Matter Expert: You are a product, market, and competitive expert - the go to resource for executives and key internal teams including sales, marketing and products for your deep understanding of the product portfolio and advice.
  • Data-Driven: You love metrics and numbers, dig deep to obtain and analyze data, and use it to inform your planning and confirm your decisions.
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Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • DrupalLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ember.jsFrameworks
    • HadoopFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • AWS (Amazon Web Services)Services
    • DrupalCMS
    • SlackCollaboration
    • ZoomCollaboration

Location

Acquia is in the Financial District near Faneuil Hall and Post Office Square with tons of great restaurants and fun after-work venues to choose from!

An Insider's view of Acquia

What are some social events your company does?

For over seven years, we have partnered with the Wonderfund (www.wonderfundma.org) to pair Acquians with the holiday wish lists of 200 local children. All Acquians are welcome to participate through a virtual option, and we have a lot of fun watching the gifts pile up in our headquarters!

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

We’re helping a regional department store use customer data to transform their business. Responding to challenges like those the retail sector has faced in recent years takes vision and courage. I love partnering with customers willing to blaze a new trail.

Meagen

Vice President, Professional Services

How does the company support your career growth?

Our culture of continuous, lifelong learning allows every Acquian opportunities to learn, stretch and grow. With support and coaching from their managers and Global Learning Programs, Acquians have access to a robust online learning platform, a mentor program, and more. Every day offers the opportunity to take on unique challenges.

Amy P.

Senior Director, Global Talent Development

How do you empower your team to be more creative?

The trick to empowering creativity is encouraging frequent communication and iteration. Embrace behaviors, not platitudes, that remind the team there is no such thing as failure. Embed creativity and make it more than a tagline. Show that nothing is unsalvageable; focus on ‘why’ things occurred, and make everything a learning opportunity.

Mary

Senior Manager, User Experience

How do your team's ideas influence the company's direction?

We don't just follow trends, we set them! We influence the direction of our company by immersing ourselves in a user-centric culture. Partnering with customers and vendors, we create open-source digital experiences that connect brands with their customers. Together, we are paving the way for the most dynamic user experience in the market.

Leslie

Vice President, Products

What are Acquia Perks + Benefits

Acquia Benefits Overview

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of birthing parent leave and six weeks of non-birthing parent leave, and adoption leave, all paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work.

Culture
Volunteer in local community
In Boston, Acquia has partnered with Cradles to Crayons, Pine Street Inn, Wonderfund, TUGG (Tech Gives Back), Bow Market, Horizons for Homeless Children, and the Maurice J. Tobin School in Roxbury.
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Employee resource groups
Employee-led culture committees
Day off for your birthday
Acquia’s employee benefits include “Take it when you need it”, paid time off policy to promote work-life integration, birthdays recommended!
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Diversity is the spectrum of human difference. Diversity is the spectrum of human difference. Valuing Diversity at Acquia celebrates our unique differences in background, identity, ideas & experience.
Mandated unconscious bias training
Acquia offers various trainings via our company-wide online learning program (Acquia Academy).
Diversity manifesto
Diversity employee resource groups
Acquia has both Black Employee and Pride Resource Groups.
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Our short- term disability covers 100%
Dental insurance
Vision insurance
Health insurance
We offer 2 medical plans and have an annual employer contribution into employee HSA.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
We utilize Headspace and FOND offers other mental health programs
Transgender health care benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Acquia offers programs through WorkTango, our employee recognition platform for charitable contribution matching opportunities.
Child Care & Parental Leave
Childcare benefits
Generous parental leave
All parental leaves are covered at 100% for birthing parents, non-birthing parents and adoptions.
Family medical leave
Adoption Assistance
We provide a stipend for adoption assistance to Acquia employees
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Acquia has a 'take it when you need it' PTO policy.
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development
Job training & conferences
https://www.acquia.com/careers/acquia-learning-programs
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services
Apprenticeship programs

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