Senior Digital Media Buyer

| Cambridge

Meet CarGurus—the #1 visited online car shopping website in the US. At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace, where it’s easy to find great deals from top-rated dealers. 

Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms, and innovative data analytics, we provide unbiased validation on pricing, dealer reputation, and vehicle history.

As the Senior Digital Media Buyer you will have hands on keyboard responsibility for media strategy, planning, buying and execution. Reporting to the Senior Marketing Director your focus will be on driving and executing effective and innovative media strategies across a robust mix of digital channels including, but not limited to, video, display, and social to drive awareness, engagement and response for CarGurus. A successful candidate will possess an outstanding analytical skillset, strong media management capabilities, and great communication qualities. 

What You’ll Do:

  • Hands on keyboard execution and optimization of proven digital media channels including video, social and display
  • Partner with existing media agencies and data partners on integrated media planning, including linear TV and OTT
  • Seek, evaluate and test media opportunities and serve as a thought-leader on new and innovative ways to reach and connect with our customer.
  • Set goals and KPIs and devise strategies through which to achieve them while implementing measurement plans
  • Interface directly with networks, affiliates and partners to develop new advertising programs and secure premium media
  • Collaborate cross-functionally with performance marketing channel experts, and engineering teams to drive effectiveness
  • Collect and analyze data to ensure delivery of higher engagement with audience across different platforms
  • Monitor competitive activity to identify trends and opportunities and maintain industry best practices and emerging strategies that will keep the brand marketing up to date
  • Communicate results, key insights and recommendations to key stakeholders and senior leadership

 Who You Are:

  • 5+ years relevant professional experience in media strategy, planning, buying and execution
  • Experience within digital channels required. Experience with OTT, TV is a plus. Please note, this is not an SEM role
  • Strong knowledge of traditional and digital media channels, trafficking, tracking and reporting processes, techniques and technologies
  • Experience buying and managing $5M - $10M+ digital budgets and digital media buys
  • Experience with GMP, TradeDesk, Adwords etc.
  • Demonstrated strong negotiation skills
  • Self-motivated and comfortable working independently with minimal supervision
  • Strong communication and interpersonal skills to effectively collaborate with internal teams including performance marketing, data science and engineering

CarGurus Culture:

At the core of our company culture is a spirit of innovation, curiosity and collaboration. True to our start-up roots, we’re nimble, flexible and hardworking. We have a great respect for testing and learning and a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball and ping pong are played often. Now a publicly-traded company, we’re as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK and Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI and Dublin, Ireland. If you’d like to learn more, please visit our careers page.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen

Location

2 Canal Park 4th Floor , Cambridge, MA 02141
CarGurus' tech teams solve tough problems — sometimes by questioning the problem itself
Watch

What are CarGurus Perks + Benefits

Culture
Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

More Jobs at CarGurus78 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Data + Analytics
new
Cambridge
Developer
new
Cambridge
Design + UX
new
Cambridge
Developer
new
Cambridge
HR
new
Cambridge
Data + Analytics
new
Cambridge
Developer
new
Cambridge
HR
new
Cambridge
Marketing
new
Cambridge
Developer
new
Cambridge
Product
new
Cambridge
Data + Analytics
new
Cambridge
Data + Analytics
new
Cambridge
Design + UX
new
Cambridge
Finance
new
Cambridge
Data + Analytics
new
Cambridge
Finance
new
Cambridge
Developer
new
Cambridge
Data + Analytics
new
Cambridge
Developer
new
Cambridge
Developer
new
Cambridge
Data + Analytics
new
Cambridge
Finance
new
Cambridge
Finance
new
Cambridge
Developer
new
Cambridge
Finance
new
Cambridge
Internships
new
Cambridge
Marketing
new
Cambridge
Finance
new
Cambridge
Operations
new
Cambridge
Marketing
new
Cambridge
Product
new
Cambridge
Sales
new
Cambridge
Developer
new
Cambridge
Developer
new
Cambridge
Marketing
new
Cambridge
Marketing
new
Cambridge
Developer
new
Cambridge
Developer
new
Cambridge
Developer
new
Cambridge
Data + Analytics
new
Cambridge
Sales
new
Cambridge
Content
new
Cambridge
Sales
new
Cambridge
Content
new
Cambridge
Operations
new
Cambridge
HR
new
Cambridge
Internships
new
Cambridge
Operations
new
Cambridge
Product
new
Cambridge
Sales
new
Cambridge
Project Mgmt
new
Cambridge
Data + Analytics
new
Cambridge