Senior Demand Generation Specialist, North America
Company Description
Akeneo helps more than 80,000 worldwide merchants manage their product information.
Our intuitive platform is made to simplify product information processes and is designed for companies looking for efficient answers to their multichannel needs. Our tool helps merchants to centralize, translate and control the quality of the product information, leading to higher transformation rates, better SEO, shorter time-to-market and lower return rates.
Akeneo software brings efficiency to marketing teams struggling with tools such as excel. We made our software user-friendly, so it’s intuitive and easy to use! Fossil, Forever 21, Staples, and many other companies chose Akeneo to improve their product enrichment processes.
Job Description
The Demand Generation Specialist will help Akeneo drive demand in the North American market to support the region’s pipeline and revenue goals. You’ll use an integrated approach of paid digital, events/webinars, email marketing and other tactics to generate leads and qualify them through the funnel. This role will collaborate closely with sales, operations and the extended marketing team.
The successful candidate will be focused on results and be a partner with sales to support revenue goals and develop programs and campaigns to drive leads across various stages of the funnel.
The Kinds of Things You’ll Do
- Establish a consistent cadence with sales to understand the territories, accounts and goals to align with marketing campaigns and lead generation efforts
- Source and contract vendors and programs that will deliver leads for our target personas within our target markets
- Develop and execute on a North America demand generation plan to deliver against lead and conversion goals
- Develop initial ABM approach to key target accounts
- Manage logistics for all tradeshows/events, webinars, and digital programs
- Work closely with Marketing Operations to develop territory reports and monitor ROI of programs
- Collaborate with marketing agencies to drive digital and paid media tactics
Qualifications
- 3-5 years experience in marketing or event management, preferably in B2B SaaS companies
- Prior experience with marketing automation tools and CRM systems
- A scrappy, ‘get it done’ attitude; resourceful and creative
- You act with empathy and communicate with honesty, candor, and respect
- Strong communication and organizational skills
- Detail-oriented and results-driven
Additional Information
Benefits & Perks:
- 5 weeks of vacation and you’re expected to take it
- Extensive Health, Dental, Vision benefits along with 401k with company match
- Regular team outings and activities
- Flexible working hours and location - office, hybrid, remote all considered
- Beer on tap
- Trips to France
- Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup
All your information will be kept confidential according to EEO guidelines.