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Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA

Senior Brand Strategist at Dynatrace (Waltham, MA)

| Waltham
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Company Description
Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That's why many of the world's largest organizations trust Dynatrace® to modernize and automate cloud operations, release better software faster, and deliver unrivaled digital experiences.
For this role we are offering a Flexible Work from Home schedule.
***Candidates can either be Flex Remote (1-2 days in office), Flex In Office ( 3-4 days in office), or be in the office full time.
Job Description
We're looking for an experienced Brand Strategist to join the Brand & Experience Team of our rapidly growing, global tech company.
Reporting to our Sr. Director of Brand & Experience, you'll be responsible for defining how we'll break through in a crowded industry and strategically resonate with our audience on an emotional level. You'll also be responsible for ensuring that that strategy flows through all touchpoints, from our dot com and digital marketing efforts, to global conferences and campaigns.
You'll leverage persona data, industry insights, and competitive analysis to drive our brand evolution and creative success.
Through methodical research and analysis of customer data, industry insights, and competitor evaluations, you will be responsible for synthesizing these touchpoints and using these key insights to drive our creative brand evolution to success.
As the first strategist on the Brand & Experience Team, we'll want you to define and sell your vision for exactly how strategy plays a role in our brand evolution, as well as a deep understanding of the entrepreneurial spirit needed in order to execute that vision.
As we grow, this position will be expected to build a team of strategy specialists and function as the leader of the Brand Strategy Team.
Responsibilities:
  • An understanding of, and strong motivation to, conduct primary, qualitative, and quantitative research.
  • Inherent curiosity about what makes customers tick - mindsets, motivations, and behaviors.
  • Extremely strong critical thinking and writing skills.
  • Conducting brand + competitive audits to identify current positioning and communication strategies, strengths, weaknesses, best practices, and opportunities.
  • Keeping a pulse on culture and trends, using social listening tools, trend reports, and market landscape publications to bring these insights to client deliverables.
  • Helping to draft brand foundation elements, messaging frameworks, and communications recommendations.
  • Providing support on rebranding initiatives, including naming, positioning, brand architecture, personality, and tone of voice.
  • Conducting primary research using several methodologies, including surveys, interviews, focus groups, and ethnography.
  • Developing audience personas that capture behaviors, beliefs, mindsets, and cultural influences.
  • Being able to gather, distill and summarize all audience, brand, and competitive insights into clear, powerful, and actionable recommendations.
  • the development of a comprehensive user journey, which will enable us to more clearly see and understand the end-to-end experience of our prospects (and customers), enabling us to optimize accordingly.

Qualifications
  • 10 - 13 years experience in Brand strategy/planning
  • A love for unraveling brand, culture, user, market, and audience insights
  • A thorough knowledge of the creative process
  • Solid writing and storytelling skills, and an ability to think strategically and creatively
  • Excellent interpersonal skills with the ability to collaborate across departments
  • Comfortable working across our organization and leading stakeholder interviews
  • A good understanding of qualitative and quantitative research methodologies
  • Agency experience a plus, but not a must
  • History in leading a strategy team is a plus, but not a must
  • History in the B2B enterprise software experience a plus, but not a must
  • This position is expected to travel less than 15% of the time domestically and internationally. Extended overnight travel is required.

Additional Information
You should apply if you:
  • Love to learn about new technology and you're curious about how things work at an in-depth level but have experience developing applications deployed to the cloud.
  • Are articulate and pride yourself in conveying complex ideas in simple terms
  • Are comfortable speaking to audiences in person and on video calls (in front of partners, execs, and stakeholders)
  • Are capable of communicating to various personas at various levels from executive stakeholders to technical engineers and product managers
  • Have a team-oriented mindset

#LI-MS2
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] . Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law / EEO is the Law Supplement . To be considered for this position, please upload your resume/CV.
Dynatrace requires all US employees, contractors or guests entering a US office or event to register with the CLEAR app with their vaccination information or self-certify that they have tested negative for Covid-19 within 48 hours prior to arrival.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.
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Where we are

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • AWSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • VuexLibraries
    • AngularFrameworks
    • DockerFrameworks
    • ExpressFrameworks
    • GraphQLFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • Vue.jsFrameworks
    • AngularFrameworks
    • DynamoDBDatabases
    • Microsoft SQL ServerDatabases
    • NoSQLDatabases
    • PostgreSQLDatabases
    • AWS (Amazon Web Services)Services
    • GitLabServices
    • TableauAnalytics
    • DynatraceAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • Microsoft ProjectManagement
    • Monday.comManagement
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management
    • Monday.comProject Management
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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Our active Employee Resource Groups: Dynaspace for Black Employees. Dynaspace para Latinos, Dynaspace for LGBTQ+, Dynaspace for People of Color, Dynaspace for Veterans, and Dynaspace for Women.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers up to $2,500 of expenses.
Vision Benefits
No co-pay for annual eye exams (in-network provider) with $190 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Company Outings
Game Room
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Work-life balance at Dynatrace is great. Our PTO plan allows me to travel and spend time with family and friends throughout the year. Hybrid work models provide flexibility to work from the office and from home. When I choose to work from the office, our headquarters is equipped with a game room and teams host happy hours.

Hannah Fleming

Sales Development Representative

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

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