At WHOOP, we're on a mission to unlock human performance. WHOOP empowers users to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is seeking an impact-driven Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for producing measurable results, leveraging exceptional organizational skills and applying a customer-first mentality in order to present our products and recent innovations in ways that will strengthen feature adoption, engagement, and member retention.

In this role, you will partner closely with product managers and marketing teams to advance the WHOOP mission and empower our rapidly-growing user base to optimize their performance and achieve exceptional results.

RESPONSIBILITIES:

• Lead the development and implementation of strategic marketing plans and campaigns that drive member engagement, retention, and product-led growth
• Execute long and short-term roll out and go-to-market strategies which tie to the product roadmap and delivery of features across multiple software development teams
• Lead market analysis and understand market trends to position new products and enhancements
• Partner with marketing teams to craft compelling messages across channels that support new and existing customer value propositions
• Generate user insights and perform engagement and retention analysis to inform, measure and iterate on product development in close collaboration with product managers
• Solve strategic product marketing challenges such as branding, product naming, feature prioritization, and personalized messaging for a diverse member base

QUALIFICATIONS:

• 4+ years of experience with various product marketing techniques and creating global launch plans to introduce products to market
• Proven track record of distilling complex themes into simple stories and narratives
• Experience working with designers and production teams to produce rich media such as animations, videos, etc.
• A fast learner with a good sense of judgment and original thinking; ability to thrive in ambiguity and adjust quickly to change
• Collaborative approach to drive results; developing and executing against business objectives
• Demonstrated success contributing at both strategic and tactical levels in driving business outcomes through customer communications
• Proven track record of identifying customer and business needs and converting them into marketing initiatives
• Excellent communication, organizational and analytical skills
• Experience working in the consumer electronics space preferred
• Working knowledge of web analytics tools (e.g. Google Analytics, Iterable)
• Passion for the fitness and wellness space
• Creativity and keen eye for detail, background in digital product design and/or copywriting is a plus
• BA/BS degree or above in Marketing, Communications or similar field

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility