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Product Education Marketer

| Greater Boston Area

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Marketo, Okta, Outreach, Ellie Mae, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.


About the team

This role sits on the Drift marketing team and reports to our VP of Content and Community. You'll work alongside other marketers and product managers to create content and training for Drift chat, video, and email products. We ship new products and features every month. You will need to learn new things quickly and ship new content every week.

You’ll design, write, and create content and training from start to finish. Outlining and filming video content, online training classes, building certification courses, writing customer stories, creating materials such as slides and sourcing customers examples.


What you’ll be doing on the team

In one month you’ll…

Be writing customer stories and examples for the blog and shipping your first Drift Training class in Drift Insider. Working closely with our CSM and sales teams to develop a holistic content and training strategy for our small business customers.

By month 3 you’ll…

You’ll regularly shipping Drift Training classes and keeping the existing classes up-to-date. And shipping your first Drift certification course.

By month 6 you’ll…

Have built a 1:many program for Drift’s small business customers to onboard and retain customers.


About you and what type of skills you’ll need

  • You’re obsessed with learning from our customers
  • You’re deeply passionate about conversational marketing
  • Customers are always your main focus and priority
  • You love creating things and learning from what you create
  • You're passionate about teaching others
  • You love learning and have a curious mindset
  • You have strong writing skills and can apply feedback accurately and consistently
  • You have strong organizational and project management skills
  • You have strong interpersonal and communication skills
  • You're comfortable, lively, and engaging on camera


Drift is committed to being an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]

Read Full Job Description

Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

We've been to Nashville, Austin, and Killington for our yearly company retreat! Where to next?!

Drift

Team

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
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