Marketing Operations Specialist
Bullhorn is looking for a Marketing Operations Specialist to join our Marketing team.
Bullhorn is the leading global software provider for the staffing and recruitment industry. More than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Through our incredible products and services, we create raving fan customers, resulting in company growth that consistently offers new opportunities for our talent to advance their careers. 25% of our global workforce gets promoted or moves into a new role every year, expanding their skills and working with new people. Bullhorn is large enough to provide these exciting opportunities but small enough to maintain the energy of a startup, and we’re consistently ranked as a great place to work for our strong culture and rewarding career opportunities.
Our commitment to our employees: Every Bullhorn employee has a sense of belonging, a voice that is heard, and a clear path to success. Bullhorn offers unlimited planned vacation, great opportunities for career development, quarterly paid volunteer days through its philanthropic group Bullhorn Cares, and an open invitation to Bullhorn Allies groups, which celebrate and cultivate diversity and inclusion for all employees.
Our in-office employees enjoy a casual, collaborative environment with weekly catered-in lunch and breakfast, and quarterly social events. While working from the comfort of their own homes, our remote employees are provided a full equipment package with all the tools they need to perform their role. We use Zoom, Slack, and other tools to stay connected while we are remote.
Why this job is important:
Bullhorn’s core purpose is to create an incredible customer experience, and this starts with you. You will be responsible for managing email marketing and program execution to drive demand and support Bullhorn’s growing customer base. This person will work closely with the Marketing team to execute flawless campaigns and create programs that track marketing success accurately, build out database lists that align with buyer personas, and creatively and methodically perform A/B testing on all email and landing pages within marketing campaigns. This person will also be responsible for monitoring segment growth and overall database health. The ideal candidate is a self-starter who is exceptionally detail-oriented, analytical, organized, and able to manage multiple projects at once.
A typical day might include:
Managing Bullhorn’s email marketing campaigns and executing them flawlessly and on time
Building and segmenting contact lists accurately and mapping them to the correct buyer personas
Continuously performing A/B testing to optimize marketing campaign success and reporting out on the results
Working closely with all members of the Marketing team to develop campaigns that contain accurate messaging and branding
Working cross functionally with Support and Product teams to ensure client communications are delivered actively to the right contacts in a timely manner
Optimizing virtual (and soon in-person) event operations for maximum success and ROI
This role may be for you if:
You have a Bachelor’s Degree, preferably in Marketing or Communications or equivalent experience
You have relevant internships or 1 year experience in an email marketing role for a B2B company
You have experience using marketing automation software (Marketo a plus)
You have very strong written and verbal communication skills in addition to analytical skills
You have exceptional attention to detail, and the ability to handle multiple projects simultaneously within tight deadlines
You are a self-starter and enjoy working in a team setting
Bonus points for:
Experience using CRM software (Salesforce a plus)
Experience with HTML
Experience with Microsoft Excel
Bullhorn is committed to our core values and we are looking for people who exhibit these traits:
Service - You go beneath the surface to solve problems.
Energy - You build up your teammates and leave people positively charged.
Ownership - You take action and own up to your mistakes.
Speed & Agility - You go around obstacles and demonstrate urgency.
Being Human - You consider other people's perspectives, laugh, and have fun.