About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Marketo, Okta, Outreach, Ellie Mae, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia.

About the team

Drift’s Operations team sits at the center of all of our go-to-market initiatives. We’re looking for a Marketing Operations Manager to join our team and help us drive, enable, and support a rapidly growing Marketing team.

What you’ll be doing on the team:

In one month you'll...

• Attend comprehensive organization training and learn the Drift story, how we work and our goals for the future
• Experience an in-depth product training, including how we use Drift at Drift from a marketing operations perspective
• Learn our tech stack and gain a comprehensive understanding of the key tools you will be responsible for, including but not limited to Marketo, Salesforce, Bizible, Drift, Google Analytics and Siftrock.
• Learn our campaign planning, execution, and measurement processes, with the intention of owning marketing campaign management from beginning to end
• Partner with Marketing leaders and our existing Marketing Operations team to prioritize and understand key projects and goals across the Marketing team

By month 3 you'll...

• Continue to master your knowledge of Drift product and have a deep understanding of the industry
• Have a strong grasp on our entire tech stack, and own key functions like Marketo campaign creation and management, Google Analytics and lead source tagging, and more
• Play a key role in maintaining the data integrity and lead enrichment across our databases, and leveraging that data to create a full customer lifecycle 
• Use the context you’ve gained to assess our internal processes, seeking out ways to make us better as a team and an organization
• Fully understand our internal ecosystem and be able to collaborate cross-functionally across all go-to-market teams

By month 6 you'll...

• Be a proactive, independent member of the team, making your own recommendations and adjustments to improve Operations and Marketing team performance
• Own and manage crucial tools in our Marketing tech stack
• Drive campaign execution that ensures a seamless workflow from lead to revenue
• Have the context and experience to provide insight and analysis across the entire customer journey, delivering actionable insights to Marketing leadership to help grow the business
• Work with your manager to identify a plan of continued growth
• Bring your thinking, strategy and ideas to the team to advance our creative culture and achieve our mission of creating a world-class Operations team

About you and what types of skills you’ll need:

If what you just read excites you, we’d love to talk to you, especially if:

• You are a self-starter with a voracious appetite to learn and grow
• You are able to translate complex data into simple insights, and communicate them effectively
• You are methodical in your routine and pride yourself in the accuracy of your work
• You are well spoken and your written and verbal communication is clear
• You can adapt to rapidly-changing environments and work with cross-functional teams
• You have a genuine interest in marketing, marketing strategy, and building the new way businesses buy from businesses