Marketing Coordinator
The Opportunity:
The Marketing Programs Coordinator will assist in executing Workhuman acquisition and customer development campaigns, including content offers and syndication; as well as nurturing campaigns. In this role, you will help establish an ongoing cadence of campaigns aimed at our customers and prospects, uncovering additional opportunities, building relationships and increase platform usage among existing customers. Working closely with other members of the marketing team, you will collaborate on the development of target lists, promotional content, and disruptive packaging for campaigns. To be successful in this role, you will need to be able to think strategically, while also executing diligently, in order to maximize the impact of each campaign.
Reporting to: Senior Director of Global Programs
Location: Framingham, MA
What You Will Be Doing:
- Coordinate, and execute Workhuman’s webinar programs including promotion, webinar management, and post-webinar communications
- Management of promotional items inventory for Customer Marketing
- Work with the customer success management and strategic account teams on lead follow-up, and to assist with any questions or resources that are needed
- Assist with demand generation and customer development campaign coordination including calendar creation and management, campaign scheduling, and reporting
- Assist with invoicing, and purchase order management for marketing programs department
- Support the maintenance and development of internal tools, including organization of materials on the enablement platforms and SharePoint
- Assist ABM team in planning and managing meetings and events by identifying, assembling, and coordinating requirements, developing schedules and assignments and promoting the events
- Help manage all vendor communications
- Management of promotional items inventory for Customer Marketing
- Work with the customer success management and strategic account teams on lead follow-up, and to assist with any questions or resources that are needed
The Skills You Will Bring:
- 0-2 years of marketing experience
- Experience with CRM (Salesforce) and marketing automation (Marketo) a plus
- Excellent verbal and written communications skills
- Demonstrated ability to work in dynamic, fast-paced, team environment
- Bachelor’s degree is preferred
- Self-starter
- Strong ability to multi-task while keeping priorities in the proper order
- Superior attention to detail and quality
Who We Are:
Culture creators. Visionaries. Innovators. Game changers and changemakers. A Unicorn or two … That’s who we are at Workhuman®. We love what we do because we’re shaping the future of work – and the world – through our people and global technology. We’re building cultures of gratitude and human connections for leading global brands – and that starts with our own. Here you can be yourself, learn and grow with some of the best people you’ll ever meet. Be inspired to do your best work, celebrate life’s most meaningful moments and truly experience the benefits of an award-winning workplace and caring culture rooted in respect and gratitude. This is the place where you can make a positive difference to colleagues, customers and the world every day. You might just be the next human we’re looking for – because all the things that make you human and unique are the very reasons you belong here!
The Company:
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
- Workhuman® is used by millions of employees across 160 countries.
- Our core values are; Respect, Determination, Innovation and Imagination.
- We are #2 Great Place to Work in Ireland for the 2018 medium-sized workplace category and have been named one of the 2018 Top Places to Work in Massachusetts by the Boston Globe.
- Check out our state-of-the-art offices in Framingham, MA and Dublin, Ireland.
Perks & Benefits for our Happy Healthy Humans:
- Comprehensive Health Plans
- Fully paid parental leave (12-week maternity/4-week paternity) effective day 1
- Peer-to-peer recognition program
- 401(k)
- Tuition Reimbursement
- Commuter bus from downtown Boston
- On-site fitness center
- Wellness rewards and reimbursements
- Fully stocked kitchen (cold brew on tap - snacks and coffee machines as far as the eye can see…)
- Regular celebrations for employees, families and special guests