The Opportunity

As a member of the MassMutual Strategic Distributors (MMSD) Marketing Strategy team, you will be responsible for marketing programs supporting MassMutual's hybrid life insurance long-term care (Hyb-LTC) and annuity (Ann) businesses. These products are sold through unaffiliated third-party advisors and brokers. MassMutual has a solid base of third-party distribution relationships and is making aggressive, intentional investments to expand their advisor base and be a key player in this market.

The impact

The Marketing Communications Consultant, in partnership with the MMSD Marketing Strategy Lead for Hyb-LTC/Ann, will be responsible for project management and execution of marketing programs supporting Hyb-LTC/Ann key priorities, working with Marketing centers-of-excellence (COE), product subject matter experts (SME), and internal/external creative teams. Additionally, you will manage Hyb-LTC/Ann line of business BAU activities, including oversight of collateral updates, posting content to FieldNet and Warehouse Express, and marketing budget tracking and forecasting. You will be responsible for managing the compliance submission, review, and approval process.

• Develop and deliver integrated welcome/introduction campaigns targeting the financial professionals of newly onboarded third-party distribution partners

• Coordinate marketing programs supporting top tier distribution partners and manage ad hoc requests from MMSD Hyb-LTC/Ann key account managers and wholesalers

• Lead coordination and management of all MMSD Hyb-LTC/Ann collateral and marketing assets, including compliance approvals, firm filings, posting to digital platforms, and monitoring usage; recommending low-usage pieces for elimination

• Work with MM creative team or other outside agencies, developing creative briefs, providing creative direction, feedback and ensuring output is on strategy and aligns with the MM and MMSD brand guidelines

• Partner with MM creative and account management teams to monitor project schedules and deadlines and ensure on time delivery

• Partner with MMSD Marketing Strategy peers in development of program goals and key performance indicators (KPIs)

The Minimum Qualifications

• Bachelor's degree or relevant work experience in lieu of degree

• 3+ years experience in marketing collateral development and operations, along with a strong understanding of material distribution processes, such as print, web, and email

• 1+ year experience understanding of an integrated customer sales process of B2B to B2C

• Strong written & oral communication, and collaboration skills

• Strong interpersonal skills and ability to work in a team environment as well as independently

• Based in Boston, MA or Springfield, MA with occasional WFH ability and occasional travel to either Boston or Springfield offices

The Ideal Qualifications

• 1+ years' experience working in financial services/insurance industry, with a solid understanding of an integrated customer sales process of B2B to B2C

• Hybrid Life Long-term Care and Annuities experience

• Proven success juggling multiple priorities through strong project management skills, attention to detail, leadership, and collaboration in a fast-paced environment

• Proven success juggling multiple priorities through strong project management skills, attention to detail, leadership, and collaboration in a fast-paced environment

• Ability to engage and partner with a cross-functional team operating within COE to support engagement, creative and measurement execution

• Confident self-starter with proven leadership experience and ability to work in matrixed, collaborative organization

• Demonstrated ability to provide clear direction for marketing briefs and strategic planning

• Outstanding verbal and written communication and interpersonal skills

Salary: $70-100K (commensurate with experience), plus annual incentives and robust benefits package

#LI-RS1

What to Expect as Part of MassMutual and the Worksite Marketing Team

• Regular meetings with MMSD LI & DI distribution, product/product marketing, and COE marketing teams

• One-on-one meetings with your manager

• Networking opportunities, including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran, and disability-focused Business Resource Groups

• Access to learning content on Degreed and other informational platforms

• Your ethics and integrity will be valued by a company with a strong and stable ethical nosiness and industry leading pay and benefits

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.