Marketing is one of the largest teams at SharkNinja. The team includes Digital, Brand, D2C, Media, PR and Creative. Each team focusing on how we give our consumers the ultimate product experience. Marketing is for the person that is not afraid to dive deep and show a genuine interest into the world of Consumer Goods. These are the people that are consistently asking themselves what can we do to we make things even easier for our consumers. Marketing at SharkNinja is for the person who is never satisfied with creating anything less than the best product on the market. 

In this role, you will be responsible for developing and delivering multi-channel, integrated media campaigns that drive brand awareness, inspire consumer engagement and maximize commercial impact in key markets. You will have a strong understanding of the holistic media marketplace. You will establish strong relationships with media partners, and vendors, to plan investments across all paid media vehicles including Television (Linear Broadcast and Non-Linear Streaming) and Digital (OLV, Social, Display, Search, Audio, E-com) as well as Custom Integrations. This role will play an important part in helping the marketing team drive the US business through efficient and effective media plan deployment.

You will stay ahead of trends – ensuring the brand deploys best-in-class media campaigns that mirror its brand pillars in innovation and creativity. You will build a comprehensive framework that effectively measures media performance, and ladders up to the overarching global marketing strategy and objectives.

Strategy & Planning

• Be the point of contact for omnichannel media planning across campaigns and channels, lead weekly check-ins and key strategy sessions with agencies and cross-functional partners
• Define campaign media strategy that supports brand priorities, marketing objectives, product calendar, and commercial goals
• Brief media partners and vendors on annual and campaign basis, providing clear direction, and consumer insights for 360 activation plan ideation and development
• Collaborate closely with Digital and E-commerce teams to ensure strategies are aligned with and compliment all Digital and Performance Marketing plans and initiatives
• Create and iterate scenarios for successful media flighting to deliver on various objectives and budgets based on data, research, consumer trends, and best practices
• Present recommendations, analysis, and regular status updates to Senior Leadership for alignment and feedback

Production & Execution

• Connect the dots between all business facets to ensure media timing and weight is in line with key time periods, inventory availability, and promotional events and react quickly to implement contingencies where needed
• Monitor and identify risks for creative and production timelines; ensuring media creative is delivered on time and accurately
• Drive partnership and exploration of New Media platforms, tactics, and tests to evolve our current thinking of media capabilities
• Quarterback custom media integrations - Ideate with Brand and Creative teams on custom content, experiential and media partnership campaigns
• Partner with cross functional teams and leaders to ensure strategy remains consistent through execution and communications development

Analysis and Success Measurement

• Co-create campaign post-launch recaps with media partners; verify placement information, and performance analysis
• Collaborate with Commercial Analytics, Category Management, and Ecommerce teams to understand the broader impact of media delivery on sales channels
• Produce insightful analysis with forward looking recommendations in real time
• Continue to stress test defined KPIs and identify leading indicators for commercial success
• Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible

Operational Excellence

• Manage significant budgets across campaigns, accurately account for billing in a timely manner.
• Maintain the source of truth for weekly media investment forecasts
• Juggle many project and programs simultaneously, as well as managing team members priorities

Requirements

• Minimum 5 years Marketing experience, 2 years Media experience
• Performance Media experience a plus
• 4 year degree in relevant field

Who is SharkNinja?

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?