Insurance/Financial Product Marketing Manager at MassMutual (Greater Boston Area, MA)
(Full-Time, Boston, MA)
As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for annuity, wealth and other MassMutual products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of financial products, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers and product experts throughout the organization.
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional, partners, and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels over the next five years, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients' needs, you will fit right in.
As a Marketing Consultant, you will be responsible for:
Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales and project management to create impactful marketing content.
Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.
The Minimum Qualifications
High School Diploma
5+ Years of experience marketing financial services products to advisors and consumers
Proven written communication skills, with demonstrated creative content development
Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook
The Ideal Qualifications
Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
Omni-channel marketing campaign development for B2B and B2C audiences
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.