About the Job

We are looking for a Growth Marketing Specialist focused on contractor engagement to join our team. As a video accessibility company, our remote contractor workforce has transcribed, captioned, or audio described literally millions of videos. This presents an interesting marketing opportunity to rethink engagement within a community of gig economy workers. This role will be tasked with building out and executing contractor engagement programs, as well as broader email, incentive, and storytelling initiatives to keep our contractors engaged and active - just like our customers. The ideal candidate will dive in with the rest of the team, make strategic recommendations, proactively identify areas for improvement, and be results-driven. They will lead the charge on all marketing efforts focused on contractor adoption, growth, and engagement. 

Role & Responsibilities

• Map out contractor lifecycle journeys
• Develop, evaluate, and revamp automated engagement campaigns
• Partner closely with marketing, product, hr, data science, and operations teams to delight and motivate our contractors
• Develop triggered communication based on activity & churn metrics
• Monitor and advocate for program refinements if needed to improve the contractor experience
• Listen and learn from our contractors
• Strategize and execute email campaigns, engagement, webinars, and incentive programming to help onboard, educate, grow, and retain our dynamic contractor base
• Consistently survey and report on contractor goals, performance, happiness, and engagement
• Create content and campaigns that drive adoption, growth, retention, and advocacy/referrals
• Report on progress across contractor marketing initiatives & identify new segments and areas for engagement

Position Requirements

• A “full stack” marketer with experience in a broad range of digital marketing strategies
• Excellent writing, editing, and verbal communication skills
• Experience with marketing automation
• Experience with email marketing and/or customer marketing
• A creative and empathetic thinker; you always think customer first
• Experience with surveying, A/B testing, and analysis
• Can point to successful marketing programs you’ve run
• Experience with HubSpot

About You

You’re data-driven and believe in testing to find the best path forward. You’re a “doer” who is excited to dive in and make things happen. You think strategically about goals and are creative in your approach.  You love to innovate and experiment with new approaches. You like working with a team to solve problems and achieve goals. You’re an exceptional written and verbal communicator. You get excited about the opportunity to own new projects and love learning new things. You’re passionate about working with and communicating with our contractors to deliver on our goals of contractor happiness.

About the Company

3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 5,000 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2008 out of MIT Sloan and we are based in Boston, MA.

Work Environment

We have an awesome work environment! Our team is hard working, laid back, and fun. We prioritize the ability for our employees to do their work quickly and efficiently without getting stuck in office politics and wasteful meetings. The team is dedicated to building a successful company. We have a spacious office with lots of natural light located in the North End. The work we do is fun, interesting, and gratifying. Your work will have a direct impact on our company’s success.

Location 

3Play Media is located in Boston, MA –  North Washington St on the Green & Orange line and near North Station. We are in the heart of Boston’s thriving North End District. We are located near some of the best restaurants and surrounded by Boston’s buzzing tech scene. 

Perks

• Professional growth and development opportunities
• Competitive compensation 
• Medical, Dental, and Vision benefits
• 401K matching program
• Paid vacation, birthday, volunteer days, and sick leave
• Disability and life insurance 
• Charitable contribution matching program 
• Transportation subsidy 
• Company sponsored social events
• Snacks and beverages provided