Field Marketing Coordinator at Wellframe

| Greater Boston Area
!Sorry, this job was removed at 11:21 a.m. (EST) on Wednesday, February 19, 2020
If you or a loved one has ever experienced a major medical event, you know how overwhelming it is to process the flood of information that follows—whether it’s hastily delivered guidance from your doctor, or a pile of paperwork on managing your recovery. And once you get home, it can feel impossible to know where to start, or how to stay on track to reach your health goals.
At Wellframe, we’re helping healthcare organizations fill this gap, so people can get the holistic resources and support they need to feel their best, outside traditional care delivery settings. Through our patented platform, Wellframe translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist delivered to patients through the Wellframe mobile app. As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which utilizes advanced algorithms to generate early intervention alerts. With secure two-way messaging, Wellframe facilitates long-term, trusted relationships between patients and care teams.
The Wellframe Field Marketing Coordinator will help fuel business growth by planning and executing all sponsored, hosted and virtual events, as well as owning our direct mail channel and branded merchandise for prospects and customers. The right candidate will be highly organized, creative and motivated. This position sits within marketing and reports to the Director of Demand Generation.
Areas of Responsibility:

Sponsored Events (30%)

  • Own all logistical details of sponsored events and conferences. This includes: working with in-house designer on booth design and layout, ordering and shipping collateral/swag, arranging travel plans for Wellframe attendees as needed, working with the head of demand gen on promotional & follow-up strategy, and enabling the sales team for successful conversations during and after each event.
  • Help identify future events to attend/sponsor to drive awareness and lead generation.
  • Report on event success to internal stakeholders.

Plan, organize and execute ~4-6 field marketing events per year such as happy hours, dinner/lunch events or group activities (30%)

  • Research and evaluate potential venues, dates and times, and make recommendations.
  • Select menus and activities.
  • Identify potential guest speakers and work with internal stakeholders to request participation/attendance.
  • Arrange travel plans for Wellframe attendees and any guest speakers as needed.
  • Work with the head of demand gen on attendee recruitment & follow-up strategy.
  • Enable sales team for successful conversations before, during and after each event.
  • Report on event success to internal stakeholders.

Own all logistical details of 6-10 virtual events per year such as webinars and roundtable calls (20%)

  • Set up events in webinar platform (currently ON24).
  • Recruit potential speakers.
  • Arrange webinar/call rehearsals.
  • Work with marketing operations to set up landing page and on-demand page.
  • Run webinar/call session on day-of event, introducing speakers, fielding audience questions and assisting with any technical issues.
  • Report on event success to internal stakeholders.

Direct Mail (20%)

  • Generate new ideas for Wellframe branded merchandise and direct mail deliverables.
  • Request and evaluate bids and samples from third party vendors.
  • Work with in-house designer to ensure Wellframe design and branding standards are upheld with each item ordered.
  • Create contact/address lists for campaigns and verify mailing addresses.
  • Work with marketing operations to ensure recipients are properly tracked in CRM and/or marketing automation platform.
  • Request shipping bids and select vendor.
  • Collect tracking details and inform internal stakeholders of delivery dates.
  • Follow up and resolve issues with vendors on undelivered packages.

Education, Experience, & Skills Required:

  • 1-3+ years of experience coordinating and attending conferences and/or hosted events.
  • Experience working with third party vendors, requesting bids and negotiating prices.
  • Experience working with a B2B sales team.
  • An organized approach to daily planning and task management.
  • Excellent written and verbal communication skills.
  • Experience with or a willingness and ability to quickly learn new technology such as Salesforce, Marketo, ON24, LinkedIn and ZoomInfo.

Behaviors & Traits Required:

  • Ability to be polite yet persistent in order to keep complex projects on track with internal and external stakeholders.
  • A positive, upbeat and solution-oriented demeanor.
  • A work style & approach that reflects Wellframe’s Core Values of Tenacity, Collaboration, and Humility.

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.

Fabiola

Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.

Mohammad

CTO

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.

Jake

President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.

Evan

Senior Director of People & Culture

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Culture
Volunteer in Local Community
Wellframe participates in quarterly volunteer activities. In the past we've volunteered at More than Words, Community Servings, Boston Healthcare for the Homeless and West End Boys and Girls Club.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand-up
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Pair Programming
Open Office Floor Plan
Diversity
Unconscious Bias Training
Interview training is conducted at Wellframe 1-2 a year to minimize bias in the interview process.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and Learns
Wellframe hosts Lunch and Learns once a month.
Cross-Functional Training Encouraged
Promote from Within
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