Drift Employment Brand Manager at Drift

| Greater Boston Area
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About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, Okta, Outreach, Eventbrite, Vidyard, and over 150,000 other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst and Sequoia. Learn more at www.drift.com.

About the Role 

Drift is looking for an Employment Brand Manager to join the PR and Communications team. This is a highly collaborative role requiring strong partnerships across Company Success (Recruiting, HR), Product and Engineering to identify solutions to support recruiting and branding goals. Your mission will be to make Drift a destination for top talent globally. 

What you will be doing:

  • Craft engaging content, ranging from blogs to social media to video, in order to increase brand awareness.
  • Ensure candidate and employee facing materials are branded appropriately.
  • Manage our talent brand budget and vendors, including but not limited to, LinkedIn, BuiltIn, Glassdoor, Indeed etc.
  • Manage digital campaign planning and management - mapping out social and digital content and advertising strategy.
  • Assess ROI for campaigns to determine successes and areas of opportunity.
  • You will positively position and increase brand awareness and sentiment for Drift as a company to work for in Boston, San Francisco, Seattle and beyond, through media relations and events. 

In one month you'll

  • Understand company brand and recruiting priorities and have a relationship with Company Success, Product and Engineering.
  • Have written Drift's employee value proposition

By month 3 you'll

  • Have identified key internal and external event opportunities and planned your first external recruiting event.
  • Have written for the blog and created an Employment Brand content plan.

By month 6 you'll 

  • Have ensured that all candidate and employee facing materials are uniform and branded appropriately.
  • Have worked with the demand generation team to plan social and digital content.
  • Have taken over ownership of the talent brand budget and vendors. 

About you and what type of skills you’ll need:

  • 3+ years of experience
  • Passion about Drift and the problem we’re solving.
  • Experience running events: You’ve worked on or managed an event, and have experience planning an event, promoting registration, tracking attendance and creating/reporting on goals.
  • An interest in working across many departments and learning the ins and outs of different roles. 
  • Experience with media relations and can provide coverage examples.
  • Experience with writing for blog posts, contributed editorial content, etc.
  • A strong ability to integrate business needs into creative marketing campaigns.
  • Impeccable follow-through. You say what you’ll do, and do what you say. You hold your team to this standard. You don’t let details slip.
  • Ability to independently identify and act on priorities and leverage opportunities.
  • A resourceful, adaptable, creative, and results-oriented mind-set with high energy and excellent at managing details

Drift is committed to being an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
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    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement


Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.


Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.


Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.


Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.


CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.


Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Promote from within
Mentorship program
We believe in the power of mentorship and regularly bring external guests into our office to teach us.
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