Marketing is one of the largest teams at SharkNinja. The team includes Digital, Brand, D2C, Media, PR and Creative. Each team focusing on how we give our consumers the ultimate product experience. Marketing is for the person that is not afraid to dive deep and show a genuine interest into the world of Consumer Goods. These are the people that are consistently asking themselves what can we do to we make things even easier for our consumers. Marketing at SharkNinja is for the person who is never satisfied with creating anything less than the best product on the market. 

The Director of Marketing for Shark is a consumer champion, responsible for developing and implementing the marketing strategy, communication campaigns, promotions, product/channel assortment, pricing and P&L management. The individual will have a passion for bringing voice of the consumer to the organization, driving innovative, successful new products to market. As a leader in the organization, with self-directed capabilities, the Director will work with all functions within the organization to represent assigned product lines with a high level of energy, organization and professionalism. The Director is a strategic thinker who strives to align category goals and objectives with company mission, moving forward vigorously with consensus. 

Responsibilities:

·Global Road Map strategy: lead with product development category strategy and next generation products: category/market/competitive insights and assortment gaps to drive NPD.

·Competitive Landscape Assessment: Assess and drive cross-functional understanding of category, competitive and consumer landscape - with focus on unmet needs, to identify market opportunities and gaps.

·Global Assortment Strategy: Work cross functionally with Category Management and Product teams to define the assortment Strategy. Ensure proposed product viability, cost and timelines allow us to fit within retailer reset windows and deliver on market share and CM targets.

·Product configurations: Propose product configurations ensuring value between channels and step-up stories within channels

·Promotional Strategy: Provide category direction and inputs into promotional strategy, ensuring it ties-in with the broader marketing/commercialization plan, aligning on promo windows, pricing, etc., to drive consistent message in the market place 

·Media Strategy: collaborate with the media and digital teams on the definition and execution of the media strategy and tactics 

·Core Management: Understand the current and past performance of each product in our portfolio, by retailer, and work with Category Management, Finance and the Sales teams to drive the implementation of actions to enhance product margin and sales volume. Provide guidance on NPI update execution – packaging, POP, display.

·Customer champion: Key liaison between sales directors/VPs and product development, bringing in-market learnings and buyer feedback to the product development team to work through optimizations. Provide feedback to sales directors on any product developments, timelines, changes, etc.

·Drive marketing material development for customer meetings – sizzle slides, storyboards, selling materials

·Brief sales directors on new NPD, upcoming changes, etc.

·Provide inputs into Account Plans to Win

Requirements:

·Bachelor’s degree in Marketing or Business, or equivalent, MBA desired

·10+ years in product, brand management

·Leadership experience including demonstrated ability to lead and energetically motivate direct reports as well as cross functionally with other teams who contribute to the overall accomplishment of goals. 

·Consumer products industry experience

·Excellent communication, listening, and presentation skills

·Ability to lead in a dynamic, fast paced, deadline driven environment

·Experience in working with global marketing teams

·Ability to work cross functionally with engineers and other disciplines

·Strong understanding of the “big-box” retail marketplace

Who is SharkNinja?

At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?