Director, Marketing - Education
We, at Flywire, are looking for a Director of Marketing to develop and execute market segmentation and a go-to-market plan for our Education vertical. This is a new leadership role in our mature education segment; we are looking for an ambitious, quick-learning, self-starter who loves to dive in, learn, and partner to drive new business through creative marketing solutions. We are growing quickly, so we are learning and building as we go. The ideal candidate is agile, flexible and steady. This role will support the Sales and Client Services Teams globally and report into the vertical, while relying on support from the central marketing support team.
Key Responsibilities:
- Strategize across the acquisition funnel and implement marketing plans to address phases of the purchasing cycle
- Lead demand generation planning efforts, including production of lead generation goals and forecasts, setting/managing budget priorities, and measuring overall results
- Translate strategic initiatives and imperatives into actionable marketing strategies aligned to target metrics
- Monitor and analyze competitive environment and market dynamics, and develop timely tactical plans based on these findings
- Oversee marketing automation and lead generation
- Develop a deep understanding of local markets globally and adapt strategies accordingly
- Collaborate with sales stakeholders to build an integrated marketing and communications plan, which supports the business to increase engagement and ultimately accelerate sales
- Leverage both existing and new marketing technologies in order to evolve and innovate our marketing strategy and tactics, improve efficiency, and increase results
- Develop and implement a digital marketing strategy including awareness and demand generation programs, across all marketing channels to support revenue objectives
- Develop and execute a multi-channel content strategy and plan, resulting in year over year increases in customer attraction, engagement, nurturing and conversion, and retention
- Set business objectives, develop metrics, and conduct analysis around content consumption, feeding back into content optimization strategies
- Develop messaging and content frameworks, aligning content delivery with the broader marketing team
Our ideal candidate has:
- BA/BS degree
- 10+ years of experience in Marketing or Sales, driving aggressive growth and working with a geographically distributed team
- 5+ years of experience developing a go-to-market strategy in higher-ed on a global scale
- Strong leadership, collaboration, project management, and problem-solving skills
- The ability to interpret and draw conclusions from market data, turning analytic insights into business actions
- Excellent communication and presentation skills
- Demonstrated ability to collaborate and influence effectively with internal teams across enterprise (including Brand/Creative, Sales and Senior Leaders), without a direct reporting relationship to develop go-to-market strategies
- A start-up mentality, as well as an ability/interest in wearing multiple hats
- Ability to influence and manage teams without a direct reporting relationship