Director of Marketing / Demand Generation

| Greater Boston Area

Overview
Cybba is looking for an innovative Director of Marketing- Demand Generation and business leader with extensive experience in brand development and building integrated marketing programs. The Senior Manager will lead a small team to develop a strategic marketing plan that integrates strong marketing programs, robust demand generation strategies, and leverages the power of a number of marketing channels such as demand generation, content, marketing events and trade shows, product marketing, creative services, and brand strategy.
Responsibilities

  • Develop and execute measurable demand generation programs that drive revenue through sales and account management teams
  • Work with internal teams to ensure that inbound website traffic can be converted into known leads
  • Define the end-to-end lead management process in conjunction with sales and marketing operations, including lead capture, nurturing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of marketing activities on sales pipeline, revenue and sales cycle length
  • Drive online and offline marketing programs and campaigns, including email marketing, social media, content syndication, website management, and events
  • Evaluate, select and manage relationships that contribute to all marketing programs including marketing agencies, designers, copywriters, etc.
  • Develop and manage budget for all marketing programs

 

Qualifications

  • 8-10+ years in a marketing role with a focus on demand generation
  • Experience managing a team of marketers
  • Industry experience in media, demand generation, marketing tech, or ad tech, and/or experience marketing to agency and marketing professionals
  • Proven experience building an existing brand and creating a demand generation engine to fuel sales
  • Experience marketing in a B2B context and managing/adhering to a lead quota
  • Experience working in technology; preferably SaaS businesses
  • Bachelor’s degree required

 

The Company

Cybba Inc., founded in Boston in 2017 with offices worldwide, helps to bring its innovative digital marketing solutions to eCommerce companies around the world. Using advanced data analysis, we provide leading digital marketing solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.

 

Each day at Cybba involves new and exciting projects, but that doesn’t mean we don’t know how to have fun! Snacks and kegs, office parties and charity events – what more could you want? To support Cybba’s continued growth, we are always looking for passionate and talented individuals to join our dynamic, hardworking team. Do you have what it takes?

 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • HubSpotCRM
    • SalesforceCRM

Location

Cybba's Boston office is in the very up and coming South End of the city near lots of gyms, restaurants, bars and anything else you might need!

What are Cybba Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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