Director of Marketing / Demand Generation

| Greater Boston Area

Overview
Cybba is looking for an innovative Director of Marketing- Demand Generation and business leader with extensive experience in brand development and building integrated marketing programs. The Director of Markeing will lead a small team to develop a strategic marketing plan that integrates strong marketing programs, robust demand generation strategies, and leverages the power of a number of marketing channels such as demand generation, content, marketing events and trade shows, product marketing, creative services, and brand strategy.
Responsibilities

  • Develop and execute measurable demand generation programs that drive revenue through sales and account management teams
  • Work with internal teams to ensure that inbound website traffic can be converted into known leads
  • Define the end-to-end lead management process in conjunction with sales and marketing operations, including lead capture, nurturing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
  • Forecast, measure, analyze and report on the impact of marketing activities on sales pipeline, revenue and sales cycle length
  • Drive online and offline marketing programs and campaigns, including email marketing, social media, content syndication, website management, and events
  • Evaluate, select and manage relationships that contribute to all marketing programs including marketing agencies, designers, copywriters, etc.
  • Develop and manage budget for all marketing programs

 

Qualifications

  • 8-10+ years in a marketing role with a focus on demand generation
  • Experience managing a team of marketers
  • Industry experience in media, demand generation, marketing tech, or ad tech, and/or experience marketing to agency and marketing professionals
  • Proven experience building an existing brand and creating a demand generation engine to fuel sales
  • Experience marketing in a B2B context and managing/adhering to a lead quota
  • Experience working in technology; preferably SaaS businesses
  • Bachelor’s degree required

 

The Company

Cybba Inc., founded in Boston in 2017 with offices worldwide, helps to bring its innovative digital marketing solutions to eCommerce companies around the world. Using advanced data analysis, we provide leading digital marketing solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.

 

Each day at Cybba involves new and exciting projects, but that doesn’t mean we don’t know how to have fun! Snacks and kegs, office parties and charity events – what more could you want? To support Cybba’s continued growth, we are always looking for passionate and talented individuals to join our dynamic, hardworking team. Do you have what it takes?

 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM

Location

Cybba's Boston office is in the very up and coming South End of the city near lots of gyms, restaurants, bars and anything else you might need!

An Insider's view of Cybba

What are some social events your company does?

We do two big parties every year: one big end-of-summer pool party at our CEO's beautiful house on the beach, and the annual Cybba holiday party in December. Along with those, cook-offs are super popular! We've done a bake-off and dip-off and are planning for a wing-off next!

Casee

People Operations Manager

How do you collaborate with other teams in the company?

Collaboration is super easy here! Apart from our own internal ticketing system, we also use Slack a lot. However, you can always just get up and go to someone's desk and talk to them in person. I definitely prefer walking around and visiting everyone's room!

Austin

Onboarding Manager

What makes someone successful on your team?

Someone who is laser focused on a daily basis. They are an expert in not only their industry, but more importantly the industries that their clients are in. They know their clients problems and frustrations and are able to provide advice and solutions to solve for those.

Anthony

Account Executive

How do you empower your team to be more creative?

When you’re in a management role, it can be really hard to let go of control. You’re used to wearing multiple hats and solving all the problems. As someone who is managing a large team, my hiring philosophy is to hire smart, talented, motivated people and get out of their way.

Sam

Commercial Director

How has your career grown since starting at the company?

Since starting at Cybba 3 months ago, I've developed a stronger sense of ownership as my book of accounts grows. I've been able to work with clients across many verticals, using our products and helping them reach their goals. Being at a company that values my opinion and allows me to explore different ideas has helped me develop my future.

Abbey

Account Manager

What are Cybba Perks + Benefits

Culture
Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Cybba has an awesome Culture Committee that is the driving force behind anything culture at the company. Holiday parties, cook-offs, community service and fundraising are just a few examples!
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Diversity
Highly Diverse Management Team
Mean Gender Pay Gap Below 10%
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Cybba works with employees to make sure the schedule works for them. Summer Fridays are everyone's favorite perk!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Cybba let's you occasionally bring your pups into the office!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within
Time Allotted for Learning
Customized Development Tracks
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