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Director, Engagement Marketing

| Greater Boston Area
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Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

Summary:

The Director, Engagement Marketing will join a modern B2B marketing team at the center of Acquia's Marketing Team. This individual will be accountable for partner sales and marketing alignment, drive all demand generation activities as well as co-marketing activities for Acquia’s partners. Sales and delivery enablement for Acquia’s partners will also be a primary focus for this role. The Manager, Partner Marketing will be measured on quarterly pipeline and ARR goals, manage budget, and measure and increase global partner marketing ROI.

This role is a critical one within Acquia, a fast-paced, high-growth organization at the center of one of the most important ongoing trends in technology today: the delivery of compelling digital customer experiences by some of the world's greatest brands and organizations. The ideal candidate understands how to invest partner marketing programs spend to maximize results, is a skilled leader and mentor while also a highly effective hands-on executor and is also able to lead and deliver business-critical initiatives with executive visibility.

Key Responsibilities:

  • Deliver Partner Marketing Go-to-Market strategy and compelling marketing programs, and leverage technology and best practices to achieve global partner-sourced pipeline and ARR targets and maximize partner marketing ROI
  • Define and evolve the Partner Program mission and create collateral for recruiting and strengthening existing partner relationships on the benefits of working with Acquia
  • Lead all global Partner Marketing Operations, including partnering with Field Marketing, Product Marketing, and Partner/Direct Sales groups globally; responsible for setting global Partner Marketing targets, and measuring quarterly achievement together with Partner Sales, Direct Sales, Marketing, and Sales Operations leadership.
  • Drive strategic and tactical initiatives that optimize our go to market processes with partners and generate new ARR for the company; Prepare and present analyses and recommendations to an executive audience on an ongoing basis
  • Develop strategic partner relationships for Acquia and create joint business plans and marketing programs to create joint top of the funnel demand
  • Own and manage global Partner Marketing budget and business plans
  • Collaborate with internal teams on partner sales and delivery enablement and continue to build out enablement program so that partners successfully sell, position, and deliver Acquia products
  • Own campaign management process, SLAs, and partnership with other marketing groups to deliver high quality campaigns on time
  • Collaborate with Digital Marketing team to build partner demand generation functions and targeted recruitment content into the website, increasing conversion from visitors to MQLs
  • Leadership of and accountable for Partner Marketing Programs, including team recruitment and hiring, development, priorities and escalation; proactively identify and implement process efficiencies, creative campaign ideas, and other training and support opportunities; actively mentor team managers and develop leadership skills.
  • Collaborate and influence cross-functionally to help team translate company strategy into tactical work plans, and align to the strategic vision and mission of Acquia and the Acquia Partner Program; Support team in developing integrated mix of marketing tactics, including Webinars, Email, Online Advertising, Field Marketing and Corporate Events, Enablement Programs, etc.

Qualifications:

  • 5 years experience owning partner marketing and scaling growth at a high growth B2B SaaS / software company
  • 2 years management experience required
  • Strong leader with proven ability to recruit, motivate, mentor and lead a team towards goals
  • Convey enthusiasm and inspire the team, encouraging others to perform at their best; delegate effectively; empower and mentor the team while providing timely and constructive feedback.
  • Proven ability implementing company strategy within your function; proactive and focused attention on strategic initiatives that increase ARR.
  • Ability to work in a fast-paced environment while balancing both strategic and tactical responsibilities; comfortable working as both part of a high-performing, diverse team and as an independent performer
  • Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams. Plus, a true partner and collaborator, with focus on performance together with Partner Sales, Direct Sales and Sales Operations.
  • Ability to analyze and prepare recommendations on sales and marketing performance for an executive leadership audience. Validate data and arguments, draw solid conclusions, and use data to influence.
  • Exceptional attention to detail, ability to prioritize and multitask while driving results
  • Strong written, oral, and cross-functional communication skills
  • Team player with a great sense of humor
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SymfonyFrameworks
    • MemcachedDatabases
    • MySQLDatabases

Location

Excellent, busy area close to Faneuil Hall with shopping and fun after-work options. Tons of varied and great lunch options - we have a great list!

An Insider's view of Acquia

What are some social events your company does?

The Boston office partnered with the Department of Children and Families to pair employees with the holiday wish lists of children in DCF care. In December, 2017, we helped fulfill the wishes of 200 children through gifts of toys and clothing.

Amy H.

Senior Talent Operations Partner

What projects are you most excited about?

I believe we will see even more significant technology-driven changes in our lives in the next decade or two . . . I am optimistic that the good in us will prevail and that we will achieve a more just society driven by technology. I am proud to be a part of the software industry which is a major factor in this technological advancement of humanity.

Radhika

Manager and Principal Software Engineer

How does the company support your career growth?

Our people are motivated by professional growth and development, and every day, there’s an opportunity to learn something new that can help you develop your career. We have a really strong peer-to-peer learning culture, and our internal mobility program encourages Acquians to explore new roles within the company.

Amy P.

Senior Director, Global Talent Development

How do your team's ideas influence the company's direction?

Acquia’s made an invaluable impact to raise the profile of the amazing creative and technical work that’s happening across the city. Innovation in Boston spans AI to cryptocurrencies, security and fintech. We’re driving innovation around the customer experience, and Boston is a great place to do that.

Matt

Senior Vice President, Product

What are Acquia Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies

Additional Perks + Benefits

Work/life balance is important to us. Employees take time off when they need it, and come back to work feeling refreshed. We offer up to 13 weeks of maternity, six weeks of adoption leave paid at 100 percent. Our returning-parent transition program allows new parents to ease back into work. Office amenities include snacks and beverages, comfortable space, common areas, game rooms, and Mac computers.

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