Director of Digital at Drift

| Greater Boston Area
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Office: Boston, MA, San Francisco, CA, Tampa, FL or Remote


About Drift

Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human.As the Director of Demand Generation you will lead the entire marketing team in defining the quarterly/bi-annual campaign planning process that aligns the content, creative and web teams on priorities for each quarter. Align with the digital marketing team in order to ensure messages and offers we’re using in our campaigns are also being executed through all digital channels.

As the Director of Digital Marketing you will set the roadmap for our overall digital marketing strategy. In this role you will manage a team of talented digital marketers who are passionate about driving revenue for the business, while at the same time setting the example of what an outstanding digital experience looks like for our existing and future customers.  

What You’ll Do as the Director of Demand Generation:

  • Set the overall digital marketing strategy that defines how all digital marketers should be crafting their digital experience in an all digital world. 
  • Manage the digital marketing budget in order to ensure every dollar is being used to maximum efficiency and effectiveness, making it a no brainer to increase our investment in order to drive even larger outcomes.
  • Identify and outline the digital customer journey from awareness to justification for a new customer of Drift. 
  • Work closely with Marketing Operations and Analytics to pull insights across the digital customer journey of our customers.
  • Manage the digital marketing team ensuring each of their individual initiatives and strategies map up to the broader digital marketing strategy.
  • Present to the senior leadership team on key trends we’re seeing across all business units and the effect digital marketing is having on the outcomes of the business.
  • Align with the Director of Demand Generation to ensure the execution of the digital components of the Integrated Campaigns plan.
  • Collaborate with the web and creative teams in order to ensure appropriate resourcing toward key initiatives and where in-hour resources aren’t available develop external resources we can utilize to complete necessary work.
  • Build a staffing plan for the digital marketing team that scales for future growth of the business in order to ensure  appropriate resource allocation for the work that needs to be completed.

In the first 30 days you will:

  • Learn the problems that Revenue Acceleration solves for Revenue teams.
  • Interview and outline the buying process of midmarket and enterprise customers to learn the journey these companies took in deciding to implement Revenue Acceleration within their organization.
  • Gain an understanding of the body of work that is currently underway within the digital marketing team as well as the key initiatives that all full time employees and contractors are working on.
  • Understand the workflow process across the marketing team to learn how the team is working well together as well as where there are areas of improvement. 
  • Dig into the data provided within our marketing attribution system to understand what is fueling growth of the business.

In the first 90 days you will:

  • Assess the current digital technology stack and identify areas of improvement to fill existing gaps.
  • Have a full grasp of the digital customer journey in order to understand areas of opportunity to make improvements. 
  • Layout the key components of the digital strategy, creating a 3 and 6 month roadmap for success. 
  • Have a complete understanding of the digital strategies that are fueling growth within the Enterprise, Midmarket and Growth segments across the customer journey, pivoting budget allocation from to the most effective and efficient channels possible in order to maximize every dollar spent.
  • Create a staffing plan that accounts for the next 9 months of growth and scale of the business.

In the first 6 months you will:

  • Emerge as the thought leader on all things digital marketing within the marketing organization and across the entire company.
  • Build strong relationships with sales leadership, understanding where marketing efforts can be best utilized in order to help sales win more.
  • Earn the trust of your employees so that they feel comfortable surfacing issues to you and knowing you will help them work through these challenges in order to move the business forward.

Drift is committed to being an equal opportunity employer.

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO.
If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!
Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

Right in the heart of Back Bay 🙏

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Promote from within
Mentorship program
We believe in the power of mentorship and regularly bring external guests into our office to teach us.
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