Director, Core Product Marketing at Klaviyo

| Greater Boston Area
Sorry, this job was removed at 6:07 a.m. (EST) on Saturday, January 16, 2021
Find out who's hiring in Boston.
See all Marketing jobs in Boston
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Klaviyo is growing rapidly and profitably. Our platform handles billions of events and consists of multiple building blocks that can be combined and reused to deliver outstanding value for customers. Our hypergrowth opens up many interesting opportunities to excel and grow - from scaling to 10X the previous year workload, to being part of internal start-ups that seek to explore markets that our technology can help, to being part of a team that is constantly reinventing themselves to continue to deliver customer value faster even as we continue to grow in size.

Director, Product Marketing

As the Director, Product Marketing, you are a strategic thinker and compelling storyteller who is highly experienced in leading product marketing teams and passionate about collaborating with customers. In this role, you will drive product positioning and messaging for all of Klaviyo’s products based on a deep understanding of our customer, their needs and the marketplace. You are an exceptional product champion and have extensive experience in enterprise B2B and SMB product marketing, as well as proven success in collaborating with Product Management teams to establish key requirements based on customer and market feedback. You have experience developing strategic and compelling product messaging for B2B and SMB software products, and you have successfully launched high growth products in your career. You deeply understand market dynamics, customer needs, the competitive landscape and product levers to drive product messaging and value proposition for Klaviyo’s platform and products.

How You will Make a Difference: 

  • Team Leader:· Design, build and lead a world-class Product Marketing team that PMMs crave to be a part of to develop their skills and grow their careers
  • Product Launches: Collaborate with the Go To Market team to plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
  • Product Positioning: Develop product positioning and messaging that differentiates our products in the market
  • Product Education: Teach customer facing teams about our product, why it’s special and differentiated so they can communicate it’s value to our customers and prospects.
  • Market and Competitive Analysis: Evaluate industry trends, competitors, and standards, and how they apply to Klaviyo’s overall product strategy
  • Product Expert: Act as key internal subject matter expert on our product, keeping Klaviyos and our community informed on what on our roadmap progress and improvements to our product experience.

Who You Are: 

  • 7+ years’ Product Marketing experience with passion for customer experience and creating clear messaging and product positioning
  • Solid ability to problem-solve and think strategically
  • Ability to conduct research and shape the problem space in ambiguous settings
  • Collaborative approach to work with cross-functional teams
  • Self-motivated; able to work independently while coordinating activities with cross-divisional teams in remote locations
  • Team player; able to communicate with technical and business experts at all levels of the organization
  • Ability to motivate people
  • Experience in customer engagements
  • Confident personality and strong interpersonal skills with track record for influencing outside span of control
  • Background with middleware products, such as big data, data integration, cloud and application integration technologies
  • Strong presentation skills and ability to deal with ambiguity is a must
  • Ability to prioritize and meet deadlines

Get to know Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, web, and mobile. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use - so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Eventbrite sell more with Klaviyo.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.
“Life’s Too Short To Work With Brilliant Jerks”: Klaviyo Employees Are Brilliant *And* Supportive
Watch

An Insider's view of Klaviyo

What’s the vibe like in the office?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
More Jobs at Klaviyo75 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
HR + Recruiting
new
Boston
Design + UX
new
Boston
Sales
new
Boston
Data + Analytics
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Product
new
Boston
Developer
new
Boston
Finance
new
Boston
Design + UX
new
Boston
Finance
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Developer
new
Boston
Project Mgmt
new
Remote
Operations
new
Boston
Content
new
Boston
HR + Recruiting
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Sales
new
Boston
Finance
new
Boston
Data + Analytics
new
Boston
Product
new
Remote
Product
new
Boston
Data + Analytics
new
Boston
Project Mgmt
new
Boston
Project Mgmt
new
Boston
Product
new
Boston
Internships
new
Boston
Operations
new
Boston
Data + Analytics
new
Boston
Internships
new
Boston
Developer
new
Boston
Design + UX
new
Remote
Design + UX
new
Remote
Product
new
Remote
Design + UX
new
Boston
Content
new
Boston
Design + UX
new
Boston
Operations
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
HR + Recruiting
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Design + UX
new
Boston
Developer
new
Boston
Developer
new
Boston
Data + Analytics
new
Boston
Developer
new
Boston
Developer
new
Boston
Developer
new
Boston
Product
new
Boston
Developer
new
Boston
Operations
new
Boston
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Klaviyo's full profileSee more Klaviyo jobs