Digital & Content Marketing Manager at Flywire
Have you imagined working in an environment driven by a passion and desire to not only outperform, but also outbehave the market? Since 2009, Flywire has been that company, creating solutions that break barriers, and teams that always look at the next disruptive way to move Flywire and its customers into the next phase of global payment solutions.Job Description
The Global Marketing team at Flywire is expanding and looking to add a Content Marketing Manager! We are looking for a self-starter with a can-do work ethic who is passionate about creating quality content that builds brand and drives demand. You will create and lead content marketing strategies in order to drive organic growth, expand our audience, and impact the future growth and success at Flywire.
Build and execute a content marketing strategy to drive traffic, engagement and leads that deliver sales and customer retention across our key verticals
Collaborate with customer success, product management, and sales teams to create blog posts, web content, case studies, videos, etc.
Partner with go-to-market leaders across the verticals to support their ongoing content creation requirements
Work closely with demand generation to build brand awareness and content for the travel and commercial verticals
Develop and manage editorial calendars and organizational workflows
Work with freelance writers, designers, and suppliers to efficiently scale Flywire’s content creation engine
Understand campaign metrics, analyze results, and use data to develop strategies that drive pipeline and revenue through content
Collaborate with the rest of the marketing team so they understand campaign messaging, asset plans, and timelines for how their work will support or integrate with campaigns
FlyMate Skills & Qualifications
3+ years experience building and owning a content marketing strategy
Excellent writing, copywriting, editing, and project management skills
Ability to write for SEO to optimize and deliver key results across verticals and our corporate brand
Excellent communication and presentation skills
Data-driven mindset and an understanding of how to measure the performance of various types of content marketing strategies
A start-up mentality, as well as an ability/interest in wearing multiple hats
Ability to influence and manage teams without a direct reporting relationship
With over 30 nationalities across 9 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.