Demand Generation Manager

| Greater Boston Area

Overview
Cybba is looking for a Demand Generation Manager with experience in brand development and building integrated marketing programs. This candidate will help assist the marketing team to develop a strategic marketing plan that integrates strong marketing programs, robust demand generation strategies, and leverages the power of a number of marketing channels such as demand generation, content, marketing events and trade shows, product marketing, creative services, and brand strategy. The Demand Generation Manager will report to the Director of Marketing. The person in this role will work with the sales team and marketing team. Must be self-starter, organized, and excellent communications skills.

Responsibilities

  • Work cross functionally with sales, marketing, creative, and other groups to help support the demand generation/growth marketing, content, database, social media, email and CRM
  • Work closely with Marketing Programs and Data Operations to gather prospecting requirements and research companies, market conditions and buying trends and groups
  • Develop and run A/B tests.
  • Help contribute to customer profiling and modeling to support targeted campaign and Account Based Marketing strategies
  • Assist with strategic projects that relate to lead generation and data management procedure
  • Develop a comprehensive demand generation strategy to drive new leads, and optimize the lead to customer conversion rate
  • Manage inbound campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, SEM, blog, email/video nurture, webinars, etc.
  • Produce and edit content for company website, landing pages, videos, infographics, social media, email campaigns, etc. as needed for demand gen campaigns
  • Collaborate on content strategy to produce compelling and innovative content with subject matter experts and creative resources
  • Amplify our presence across social channels to build meaningful connections, encourage engagement, and drive acquisition
  • Track deliverables and metrics to measure demand gen activities with actionable insights
  • Work cross-functionally with Sales and Account Management to grow pipeline and support sales enablement
  • Assist with writing, testing, and improving ongoing emails and segmentation

Qualifications

  • Bachelor’s degree in Marketing or related field
  • 4-7 years of direct experience in demand generation or digital marketing and B2B SaaS
  • Portfolio of unique multi-channel programs with measurable results
  • Proficiency with CRM and marketing automation; HubSpot preferred
  • Experience with tracking full funnel marketing metrics 
  • Experience with content creation, data-driven SEM/SEO analysis and optimization
  • Project management skills and the ability to manage multiple priorities effectively
  • Collaborative team player able to work well with senior leadership team and self-starter
  • Experience with campaign analysis, measurement, A/B testing, and reporting
  • Knowledge of current marketing technologies and trends
  • Excellent written, verbal and organization skills

The Company

Cybba Inc., founded in Boston in 2017 with offices worldwide, helps to bring its innovative digital marketing solutions to eCommerce companies around the world. Using advanced data analysis, we provide leading digital marketing solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.

 

 

 

 

 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
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    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM

Location

Cybba's Boston office is in the very up and coming South End of the city near lots of gyms, restaurants, bars and anything else you might need!

An Insider's view of Cybba

What are some social events your company does?

We do two big parties every year: one big end-of-summer pool party at our CEO's beautiful house on the beach, and the annual Cybba holiday party in December. Along with those, cook-offs are super popular! We've done a bake-off and dip-off and are planning for a wing-off next!

Casee

People Operations Manager

How do you collaborate with other teams in the company?

Collaboration is super easy here! Apart from our own internal ticketing system, we also use Slack a lot. However, you can always just get up and go to someone's desk and talk to them in person. I definitely prefer walking around and visiting everyone's room!

Austin

Onboarding Manager

What makes someone successful on your team?

Someone who is laser focused on a daily basis. They are an expert in not only their industry, but more importantly the industries that their clients are in. They know their clients problems and frustrations and are able to provide advice and solutions to solve for those.

Anthony

Account Executive

How do you empower your team to be more creative?

When you’re in a management role, it can be really hard to let go of control. You’re used to wearing multiple hats and solving all the problems. As someone who is managing a large team, my hiring philosophy is to hire smart, talented, motivated people and get out of their way.

Sam

Commercial Director

How has your career grown since starting at the company?

Since starting at Cybba 3 months ago, I've developed a stronger sense of ownership as my book of accounts grows. I've been able to work with clients across many verticals, using our products and helping them reach their goals. Being at a company that values my opinion and allows me to explore different ideas has helped me develop my future.

Abbey

Account Manager

What are Cybba Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Cybba has an awesome Culture Committee that is the driving force behind anything culture at the company. Holiday parties, cook-offs, community service and fundraising are just a few examples!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Cybba works with employees to make sure the schedule works for them. Summer Fridays are everyone's favorite perk!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Cybba let's you occasionally bring your pups into the office!
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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