Demand Generation Associate

| Greater Boston Area

Overview
Cybba is looking for a Demand Generation associate with experience in brand development and building integrated marketing programs. This candidate will help assist the marketing team to develop a strategic marketing plan that integrates strong marketing programs, robust demand generation strategies, and leverages the power of a number of marketing channels such as demand generation, content, marketing events and trade shows, product marketing, creative services, and brand strategy. The Demand Generation Associate will report to the Director of Marketing. The person in this role will work with the sales team and marketing team. Must be self-starter, organized, and excellent communications skills.

Responsibilities

  • Work cross functionally with sales, marketing, creative, and other groups to help support the demand generation/growth marketing, content, database, social media, email and CRM
  • Work closely with Marketing Programs and Data Operations to gather prospecting requirements and research companies, market conditions and buying trends and groups
  • Develop and run A/B tests.
  • Help contribute to customer profiling and modeling to support targeted campaign and Account Based Marketing strategies
  • Assist with strategic projects that relate to lead generation and data management procedure
  • Develop a comprehensive demand generation strategy to drive new leads, and optimize the lead to customer conversion rate
  • Manage inbound campaigns end-to-end through digital, social, and paid media channels including website, landing pages, SEO, SEM, blog, email/video nurture, webinars, etc.
  • Produce and edit content for company website, landing pages, videos, infographics, social media, email campaigns, etc. as needed for demand gen campaigns
  • Collaborate on content strategy to produce compelling and innovative content with subject matter experts and creative resources
  • Amplify our presence across social channels to build meaningful connections, encourage engagement, and drive acquisition
  • Track deliverables and metrics to measure demand gen activities with actionable insights
  • Work cross-functionally with Sales and Account Management to grow pipeline and support sales enablement
  • Assist with writing, testing, and improving ongoing emails and segmentation

Qualifications

  • Bachelor’s degree in Marketing or related field
  • 3+ years of direct experience in demand generation or digital marketing and B2B SaaS
  • Portfolio of unique multi-channel programs with measurable results
  • Proficiency with CRM and marketing automation; HubSpot preferred
  • Experience with tracking full funnel marketing metrics 
  • Experience with content creation, data-driven SEM/SEO analysis and optimization
  • Project management skills and the ability to manage multiple priorities effectively
  • Collaborative team player able to work well with senior leadership team and self-starter
  • Experience with campaign analysis, measurement, A/B testing, and reporting
  • Knowledge of current marketing technologies and trends
  • Excellent written, verbal and organization skills

The Company

Cybba Inc., founded in Boston in 2017 with offices worldwide, helps to bring its innovative digital marketing solutions to eCommerce companies around the world. Using advanced data analysis, we provide leading digital marketing solutions for brands of all sizes. Our strategies include in-depth customer segmentation, digital display ads, onsite optimization, and remarketing technologies. With these strategies and our full-service account management, we help brands drive qualified traffic to their sites, increase customer conversion rates, and reduce cart abandonment.

 

 

 

 

 

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • HubSpotCRM
    • SalesforceCRM

Location

Cybba's Boston office is in the very up and coming South End of the city near lots of gyms, restaurants, bars and anything else you might need!

What are Cybba Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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