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Demand Gen Marketing Manager

| Greater Boston Area
The Demand Generation Marketing Manager is responsible for managing outbound lead generation marketing campaigns for Klaviyo. This includes developing, managing and optimizing paid acquisition channels.
Since we’re already generating thousands of leads each month, you’ll be starting with a strong foundation. To drive things to the next level, you’ll need to focus on accelerating leads across all target segments; developing and scaling proactive lead generation levers; and putting programs in place to help us successfully build relationships with top-of-funnel prospects. The successful candidate will be results-driven, and comfortable with both the analytical and creative sides of acquisition marketing. S/he will have experience both in partnering with sales on lead generation efforts, as well as running direct response marketing. An appreciation for branding and an understanding of how the brand impacts overall business results is critical. Experience in fast-paced environments is also very important to this role. Responsibilities include:
Develop and run multi-channel lead gen campaigns. Design a lead gen strategy that is on-brand, measurable, and effective at driving new business. Ensure we scale acquisition activities quickly, while maintaining the integrity of our brand.
Account-based marketing. Develop programs for generating leads for potential
high revenue customers through an account-based marketing approach.
Manage the paid search marketing channel. Oversee ongoing direct response search marketing. Ensure we are optimising keyword/targeting and bid strategies; continually improving ad copy; and frequently testing landing page variations to deliver the maximum return on our spend.
Identify new lead generation channels. Whether it’s editorial sponsorships, content syndication, podcasts, new social channels, free tools on our website, or advertising on the moon -- you’ll be tasked with finding and experimenting with paid acquisition channels that can profitably accelerate and complement our overall go-to-market strategy.
Lead nurturing & reactivation. Put ongoing marketing programs in place to keep prospects engaged. You’ll be charged with motivating older leads to re-enter the sales process by setting them up to use and see value from Klavyio.
Your success will be measured by:
Volume of new leads per customer segment
Cost per lead
Getting Started / Key Outcomes

In the first 30 days, you’ll have:

  • Become familiar with our product and positioning
  • Come up to speed on the performance of ongoing paid channels
  • Reviewed results and economics of previous campaigns

Within 90 days, you’ll have:

  • Designed and executed at least three AB tests for current paid channels
  • Launched at least one thematic acquisition campaign
  • Identified target CPLs and CPAs by customer segment and channel
  • Set up a lead nurturing program

Before you hit your first year anniversary, you’ll:

  • Executed 4 large scale thematic lead generation campaigns
  • Doubled the performance from paid search
  • Identified and scaled at least one new acquisition channel

About You You have experience with and a strong understanding of all digital acquisition channels, including display, search, social, and sponsorships. Test & learn is your default mindset. You love diving into the numbers and have a proven track record of analyzing campaign performance and identifying actionable insights to increase new customer acquisition. You’re a great partner to sales and are comfortable with ABM, but you’re not looking to concentrate on enterprise sales support -- you enjoy working with SMB customers. One size never fits all in your world -- you’re always striving to get more segmented with your targeting and more precise with your messaging. You have experience with SaaS companies and speak the language of MRR and LTV. You’re motivated by growth and the phrase “scale profitably” makes you really happy.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What’s the vibe like in the office?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

What are Klaviyo Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Pet Insurance
We offer discounted pet insurance through our insurance provider.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
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