Dynatrace
Dynatrace enables flawless and secure digital interactions.
Waltham , MA
Hybrid

Content Marketing Director

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The Dynatrace marketing team is seeking a strategic yet hands-on marketing director to lead the company’s content marketing initiative. This leader will own the strategy for prioritizing and building our marketing and sales content. This entails writing content, leading a team of content creators, and driving collaboration across our organization to ensure planned content is delivered on time, with measurable impact on SEO and organic traffic to Dynatrace.com

 

This individual will tackle topics including thought leadership in the observability and AIOps markets, Dynatrace product innovation, and company culture. She/he will possess an understanding of the cloud-native market, the buyer’s journey for DevOps managers, Site Reliability Engineers, Digital Experience and BizOps managers, as well as their executive leadership. In addition, she/he will have a strong perspective on which assets support the buyer’s journey, and which do not. She/he will have a passion for all aspects of content development, from writing, creative, and layout, to demand generation. Content includes blogs, premium/gated content such e-books, analyst reports, as well as proprietary and third-party research.

 

This marketing leader will be an expert writer, collaborator, and team coach, fully adept at working together with diverse teams, including product, sales, partner, HR, and marketing organizations. She/he will maintain a unique blend of strategic, quantitative, and creative abilities, taking business goals into consideration when making content-related decisions. She/he will manage agency partnerships and drive a robust creative process, from strategy through flawless execution. 

 

This leader will be a champion of the Dynatrace brand identity, nurturing our ‘voice’ so we stand out in a crowded environment, and ensuring our brand is properly reflected across all external customer touch points. She/he will serve as an internal brand ambassador and evangelist, ensuring processes are in place to help prospective customers and internal business partners take full advantage of our content, and understand use the story, promise, and business value portrayed in these materials. 

Responsibilities:

  • Own SEO and organic traffic metrics for the company, in partnership with Digital Marketing and PMM. 
  • Build strategy for Dynatrace marketing and sales content, spanning Dynatrace-produced and third party-produced deliverables. 
  • Create a content roadmap that aligns to Dynatrace goals and buyers’ needs. 
  • Expand a team that writes compelling content that our prospective customers want to engage with and that aligns to our SEO strategy. 
  • Own all aspects of content development, including setting the strategy to prioritize asset creation based on SEO requirements, aligning teams on plan, leading content team/writers to deliver high-quality content, partnering with creative teams on visual and layout, and working with the Digital Marketing team to publish and optimize content for maximum impact. Iterate / update content as needed based on results. 
  • Present results, including impact on SEO and organic traffic, to Dynatrace executive leadership. 
  • Champion Dynatrace voice and culture; be a leading member of our winning team as well as a positive contributor to our company culture. 

Requirements:

  • BA or BS required 
  • MBA preferred 
  • 10 years’ B2B technology company experience 
  • 5-7 years’ experience writing compelling content for IT audiences, ideally in the cloud-native space 
  • Excellent communications skills 
  • Team builder and motivator 
  • Solid executive presence – ability to collect and present results to senior business leaders 

Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance and security of applications, the underlying infrastructure, and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest organizations trust Dynatrace®️ to modernize and automate cloud operations, release better software faster, and deliver unrivalled digital experiences.

 

We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected]. Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement. To be considered for this position, please upload your resume/CV.


Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee or go to the gym. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Employee resource groups
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Our values
We keep things simple. Common sense has guided our journey and enabled us to grow and excel. As we’ve developed, we've identified three pillars that define and embody our culture:

Innovate with Passion
We build innovative solutions and creative approaches to our business across all functions to benefit our stakeholders. Our passion is fueled by our profound curiosity, inspiration, and desire to drive positive change.

Engage with Purpose
We aspire to fulfill our mission by committing to excellence and delivering meaningful customer value. We collaborate and communicate effectively to reach our shared goals and aid our customers in achieving their objectives. We listen with empathy, encourage diverse perspectives, act with kindness, and foster an environment where every Dynatracer can have an impact.

Win with Integrity
We deliver results through honesty, transparency, and accountability. We compete with tenacity while upholding the highest ethical standards and respect for our customers, partners, and colleagues. We constantly learn from feedback, celebrate with humility, and strive for excellence.

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