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Client Marketing Manager

| Greater Boston Area
If you or a loved one has ever experienced a major medical event, you know how overwhelming it is to process the flood of information that follows—whether it’s hastily delivered guidance from your doctor, or a pile of paperwork on managing your recovery. And once you get home, it can feel impossible to know where to start, or how to stay on track to reach your health goals.
At Wellframe, we’re helping healthcare organizations fill this gap, so people can get the holistic resources and support they need to feel their best, outside traditional care delivery settings. Through our patented platform, Wellframe translates evidence-based, peer-reviewed guidelines and literature into an interactive daily checklist delivered to patients through the Wellframe mobile app. As patients engage with the Wellframe app, their data is shared in real time with their care team through the care team dashboard, which utilizes advanced algorithms to generate early intervention alerts. With secure two-way messaging, Wellframe facilitates long-term, trusted relationships between patients and care teams.
Here’s where you come in. We’re looking for a stellar Client Marketing Manager to own the strategy and execution of marketing programs with our health plan, provider, and medical device client partners. The Client Marketing Manager supports patient enrollment in client programs as well our partners’ B2B efforts with key employer groups, providers and government contracts. The Client Marketing Manager is also responsible for managing client lifecycle marketing activities to support account growth. A successful candidate will excel at managing multiple deadlines, collaborating with stakeholders across the organization, and adapting to change at a fast-paced, rapidly growing company.

Responsibilities:

  • Oversee the execution of marketing programs by client, including patient acquisition and retention as well as B2B channel marketing engagements
  • Build trustworthy relationships internally and with clients to appropriately guide client strategies and respond to client needs
  • Design and own client-specific marketing strategies and project plans
  • Work closely with clients, internal planning and creative functions to deliver strong campaigns in a variety of channels (email, direct mail, paid search,etc.), programs, and tactics
  • Manage client marketing programs through continual analysis of program performance, using data to optimize campaign effectiveness and identify new opportunities for improvement
  • Serve as a subject matter expert internally and externally on effective marketing strategies, tactics, and measurement
  • Support customer lifecycle engagement across assigned accounts
  • Define processes that streamline internal workflows and drive scalable growth

Qualifications:

  • Four-year degree 
  • 5-8 years experience (agency or marketing consulting experience preferred)
  • Healthcare, technology, or regulated industry experience preferred
  • Understanding of marketing strategies to stimulate market interest and lead generation techniques (B2B2C)
  • Fluency in a variety of marketing channels including paid digital, SEM, social media, and direct marketing
  • Strong project and time management skills including the ability to prioritize and meet deadlines, while maintaining fastidious attention to detail
  • Excellent written, verbal, and presentation skills
  • Comfortable interpreting data to produce actionable insights
  • Embraces Wellframe values of tenacity, collaboration, and humility
  • Must be willing to travel up to 10%

Wellframe, Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • InVisionDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Located in the Seaport, we are a short walk from South Station and surrounded by great lunch spots and coffee shops.

An Insider's view of Wellframe

What are some social events your company does?

Wellframe’s social events go beyond the regular happy hours (which we also do). Earlier this week, my team went bowling; with the Women of Wellframe group, we watched Ocean’s 8 together and have a potluck picnic coming up; and later this summer, we’ll all indulge in a beach day. It’s all made me feel a part of the company even as a new member.

Fabiola

Client Operations Associate

What's the biggest problem your team is solving?

Wellframe's engineering team is passionate about blending data, cutting edge technologies and security to build products that have a direct positive impact on patients' quality of life. To that end, we are currently designing the next generation of our architecture while expanding our infrastructure.

Mohammad

VP, Engineering

What is your vision for the company?

We see an opportunity over the coming years to work with more and more organizations that allow us to impact more patients more profoundly, and so we are investing a lot to not only grow commercially and bring on more clients and new partnerships, but to take on more ownership over helping our partners engage more with their patients or members.

Jake

President & CEO, Co-Founder

What makes someone successful on your team?

Tenacity: We go the extra mile to make our partners successful and inspire each other with our thirst for excellence.
Collaboration: We work constructively across disciplines to solve hard problems together.
Humility: We are never finished learning and growing, and we value the perspective and experiences of those around us.

Evan

Director of Talent

What are Wellframe Perks + Benefits

Wellframe Benefits Overview

Wellframe recognizes that an employee benefits program is necessary for the health and well-being of our employees and their families. We are pleased to offer our employees one of the most competitive and comprehensive benefits packages in the industry.

Culture
Volunteer in local community
Wellframe participates in quarterly volunteer activities. In the past we've volunteered at More than Words, Community Servings, Boston Healthcare for the Homeless and West End Boys and Girls Club.
Friends outside of work
Eat lunch together
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Twice a week in-office lunches
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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