Campaigns Manager

| Waltham
The role is responsible for ideating, strategizing, planning, executing, and managing global integrated marketing campaigns to drive pipeline and generate B2B demand. This role requires working cross-functionally across the Marketing organization, Sales, Business Development, Partnering, Product, and other teams. The ideal candidate will be a data driven, fundamentally sound marketer who understands the entire mix and has proven experience in integrated digital campaign management.
 
What You’ll Do
· Develop and execute quarterly integrated campaigns to drive engagement, pipeline and closed revenue, leveraging and coordinating key channels such as digital advertising, webinars, direct mail, email and more
· Lead project management of your campaigns and programs from timeline management to campaign execution, including any troubleshooting and reporting
· Orchestrate with team to ensure planning and process are aligned across content, creative, product marketing and other disciplines
· Ensure creative excellence, cohesiveness and quality across campaigns
· Develop and execute ABM programs as part of your campaigns from ideation to execution
· Create campaign promotion content, such as copywriting for landing pages, email promotions, banners, etc.
· Work closely with BDRs to integrate Marketing and Sales approaches for campaigns
· Provide and collect feedback to/from all stakeholders throughout campaign process
· Understand Dynatrace’s industry, business, and portfolio.
 
The Experience & Skills We Desire
· 5-7+ year experience in building and executing integrated campaigns across multiple marketing tactics and platforms across account based (working in ABM is a plus)
· Bachelor’s degree in marketing, business, communication, computer science, or any field of study. Relevant work experience is more important
· A track record of partnering with sales to build pipeline and drive bottom line results
· Experience with analytical tools and ability to dive deep into metrics and reporting
· Track and report on various aspects of campaign effectiveness indexing on Qualified Sales opportunities
· Strong execution capability with highest standards in driving results
· Experience working within a matrix environment to drive program creation and success.
· Understanding of integrated marketing and the entire marketing mix
· Highly strategic, consultative player who can plan (think) and execute (do)
· Ability to think outside of the box and innovate the art of marketing
· Proven track record managing multiple priorities with cross-functional teams
· Ability to articulate and present plans teams across Dynatrace
· Collaboration
· Proactive/Initiative
· Resourcefulness
· Problem-solver
· Global-mindedness

Dynatrace provides software intelligence to simplify enterprise cloud complexity and accelerate digital transformation. With AI and complete automation, our all-in-one platform provides answers, not just data, about the performance of applications, the underlying infrastructure and the experience of all users. That’s why many of the world’s largest enterprises trust Dynatrace to modernize and automate enterprise cloud operations, release better software faster, and deliver unrivaled digital experiences.
 
We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc. Dynatrace is an equal opportunity employer and VEVRAA Federal Contractor. We consider all qualified applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, veteran status, or any other characteristic protected by law. If your disability makes it difficult for you to use this site, please contact [email protected] Dynatrace participates in E-Verify, participant information in English and Spanish. Right to work information in English and Spanish. EEO is the Law/EEO is the Law Supplement.
Note to Recruiters and Placement Agencies: Dynatrace LLC (Dynatrace) does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Dynatrace employee. Dynatrace will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Dynatrace.

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Technology we use

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Location

Just 11 miles west of Boston, you'll find the Dynatrace headquarters, placed outside the bustle of the city in the tech-hub of Waltham.

An Insider's view of Dynatrace

How would you describe the company’s work-life balance?

Dynatrace has provided me with the tools and flexibility to work remotely (when needed) which has allowed me opportunities to be an involved, present parent and have the option to travel while still fulfilling the obligations to the organization I support.

Joe Callina

Lead Sales Recruiter

What does your typical day look like?

I start going through my Salesforce tasks and running through my Cadences in SalesLoft -- this consists of sending targeted emails, executing campaigns, and cold calling. Throughout the day I'm always on LinkedIn where I read any posting from my Named Accounts, read through profiles and network. I then communicate these findings with my Reps.

Kristen Armata

Sales Development Representatives NORAM

How does the company support your career growth?

Dynatrace has a fantastic training program in place to support new hires! The SDR team continues that training with weekly, monthly, and quarterly enrichment to help new employees gain the skills needed to be successful!

Jamie Mallett

Partner Program Manager NORAM

How do you make yourself accessible to the rest of the team?

From the time the new employees attend boot camp to their time in the field around the world, I make myself available to every rep, manager, SE...the entire organization for sales calls, employee meetings, partner calls, events, etc. I have direct communication with team members daily and I give everyone my number and they know they can call me.

Steve Pace

SVP, Global Sales

How has your career grown since starting at the company?

I’ve been with Dynatrace for 2+ years now and it’s incredible to look back and see how I’ve grown professionally over that time. From launching a company-wide employee advocacy program to having the opportunity to teach incoming “Dynatracers” about the benefits of social media.

John Rocker

Social Media Manager

What are Dynatrace Perks + Benefits

Dynatrace Benefits Overview

Being a leader in the market doesn’t mean it’s all work and no play. At Dynatrace, our employees take their jobs seriously but also like to have fun. While at work, we encourage you to take a break and enjoy a game of ping-pong, have a cup of coffee. Work flexibility is important at Dynatrace, we are investing in your growth and happiness! Dynatrace provides a comprehensive benefit plan that allows employees to select benefits that fit their personal needs and stay competitive in the market place.

Culture
Volunteer in local community
Greater Boston Food Bank. Cradles 2 Crayons.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary with no maximum.
Dental Benefits
Our dental plan covers $2500 of expenses.
Vision Benefits
Annual eye exams are $10 co-pay with $140 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 80% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1.5 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Dynatrace, Inc. 401(k) retirement plan offers pre-tax and after-tax contributions, a wide spectrum of investment options, loans and a year-end True-up.
401(K) Matching
Dynatrace, Inc. provides employees with a 401(k) matching plan managed by Fidelity. We match 6% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Dynatrace, Inc. offers qualified employees to purchase company shares at a 15% discount.
Child Care & Parental Leave Benefits
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Acme Co. employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Employees have unlimited Sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Dynatrace, Inc. offers pre-tax commuter benefits for all employees.
Game Room
Our game room includes Ping Pong, Pool Table, Video Games.
Stocked Kitchen
Dynatrace, Inc. has a fully stocked kitchen including unlimited snacks, coffee, tea.
Professional Development Benefits
Promote from within
Online course subscriptions available
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