Brand Marketing Manager at CarGurus

| Cambridge
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Meet CarGurus—the #1 visited car shopping website in the US. At CarGurus, we’re building the world’s most trusted and transparent automotive marketplace where it’s easy to find great deals from top-rated dealers. 

CarGurus is a technology company with a passion for data and its power to simplify every aspect of the car shopping experience. Using proprietary technology, search algorithms and innovative data analytics, we provide unbiased validation on pricing, dealer reputation and vehicle history.

We are looking for an entrepreneurial Brand Marketing Manager to join our consumer marketing team and lead brand marketing programs. This person will be equally passionate about creative and data, and appreciate that effective brand campaigns require a mix of art and science.

This position will report to the Senior Director, Marketing and play an integral part in the execution of CarGurus marketing strategy, working with our internal marketing team, creative resources and external agencies. The ideal candidate will have strong marketing experience mostly focused in brand marketing.

What you'll do:
  • Lead the execution of breakthrough brand programs: Develop engaging and compelling marketing communication that creates emotional connections with consumers and drives awareness, preference and performance
  • Develop agency briefs with inspiring insights and clear goals
  • Manage agencies/third parties and partner with internal teams to build brand creative that resonates with today’s consumers and delivers against KPIs
  • Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities
  • Drive critical new thinking behind right content / creative and right channel utilization, focusing on the target consumer and how they consume branded content (including digital, social, community, etc.)
  • Contribute to refining brand positioning to drive awareness and preference within a rapidly changing marketplace
  • Provide cross-functional leadership and direction to translate strategy into tactics and action.
  • Track and manage brand business performance. Analyze and report market and competitor trends to identify core business threats / opportunities, working with other teams. Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future.
  • Grow peers and junior marketing personnel through coaching, knowledge sharing and feedback
Who You Are:
  • 5 – 7+ years of prior marketing experience required, with some or all of that in brand marketing
  • eCommerce or Digital brand experience a plus
  • MBA preferred
  • Someone who takes ownership and is strategic but can also roll up their sleeves to drive tactics and get the work done
  • A partner who can work collaboratively to create a results-driven and team-oriented environment and demonstrated ability to forge highly effective cross-functional partnerships
  • Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel or similar business intelligence tools)

Our Culture:

We ask questions and test ideas. When tests fail, we learn from them. After all, you can’t innovate and succeed without taking some risks. We’re also collaborative, not cutthroat. This is a place where lunch is catered daily and lots of folks eat it together (by choice!), a place where business goals are shared so that everyone’s on the same page. We’re real people, and want you to bring your authentic self to work. That means you don’t have to love cars or fit a certain mold to work here. Our unique perspectives are what make us stand out! We also give every employee equity in the company, and here you’ll find everything from learning and development programs to tuition reimbursement. It’s our way of showing that we want you here for the long haul.

At the core of our company culture is a spirit of innovation, curiosity and collaboration. True to our start-up roots, we’re nimble, flexible and hardworking. We have a great respect for testing and learning and a healthy aversion to scheduling meetings to discuss meetings. Lunch is catered daily. Gym membership is free. Foosball and ping pong are played often. Now a publicly-traded company, we’re as committed as ever to cultivating the culture that got us here.

In addition to the US, CarGurus operates sites in Canada, the UK and Germany with other markets on the horizon. Our offices are located in Cambridge, MA, Detroit, MI and Dublin, Ireland. If you’d like to learn more, please visit our careers page.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • DockerLanguages
    • JenkinsLanguages
    • Elastic SearchLanguages
    • KafkaLanguages
    • HibernateLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • SQLAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MarketoLead Gen


2 Canal Park 4th Floor , Cambridge, MA 02141
CarGurus' tech teams solve tough problems — sometimes by questioning the problem itself

What are CarGurus Perks + Benefits

Volunteer in local community
CarGurus participates in local volunteer activities such as the The Boston Children's Hospital Corporate Cup Challenge, The Freedom Run 5k, etc.
Friends outside of work
Eat lunch together
Intracompany committees
CarGurus has committees that are re-elected annually and manage events and programs such as the Charitable Giving Committee and Community Council.
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
CarGurus offers company equity in the form of Restricted Stock Units.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

We provide a competitive benefits package including health, dental, and 401K match. We also offer 16 weeks paid primary caregiver leave and 2 weeks secondary caregiver leave. In addition, we also offer perks including gym memberships, commuter passes, daily catered lunches, company outings and more.

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