Marketing Webmaster

Agency

Dept of Natural and Cultural Resources

Division

Zoological Park

Job Classification Title

Information & Communications Spec II (NS)

Position Number

60033497

Grade

NC13

About Us

The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina. DNCR manages over 100 locations across the state, including 27 historic sites, seven history museums, two art museums, five science museums, four aquariums, 35 state parks, four recreation areas, dozens of state trails and natural areas, the North Carolina Zoo, the State Library, the State Archives, the N.C. Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the N.C. Land and Water Fund, and the Natural Heritage Program. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Everyone is welcome. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team!

Description of Work

Have you ever wanted to work at a zoo? Want to be part of a dynamic and unique organization that saves wildlife and wild places? The North Carolina Zoo is looking to hire a Marketing Webmaster to join the Zoo's Communications and Marketing team. The position reports directly to the Chief Public Relations Officer.
The Marketing Webmaster helps to drive traffic to the Zoo through effective management of the Zoo’s website, while also supporting internet based marketing initiatives. The role requires working collaboratively with the Zoo’s creative team to improve visual impact, strengthen online information, and enhance accessibility for all users.
Key Responsibilities:
• Serves as web content manager and editorial lead for the Zoo’s official website.
• Creates new feature content and designs effectively, engaging page layouts to maximize impact.
• Acts as liaison with website vendors and meets regularly with website contributors to provide guidance and technical support.
• Implements internet-based marketing initiatives and ads to drive traffic to the Zoo and amplify core messaging.
• Monitors/responds appropriately to site analytics and performance metrics.
• Works collaboratively with other members of the Zoo’s creative team to enhance website visuals, information, and accessibility.
• Fulfills Public Relations duties as needed and on a rotating basis with other members of the Zoo PR team.

Knowledge Skills and Abilities/Management Preferences

Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.

Recruitment Range:   $50,088 - $64,528

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Candidates meet the minimum qualifications of this position if they meet the minimum education and experience listed on the vacancy announcement. Vacancy specific knowledge, skills, and abilities (KSAs) and/or management preferences are not required. Applicants who possess the following are preferred:

• Prior experience managing websites for government entities or tourism organizations

• Working knowledge of Microsoft Teams, SharePoint, or similar intranet tools/systems

• Experience with photo/video editing or resizing images for web

• Excellent written and verbal communication skills

• Ability to problem-solve creatively and proactively 

Position/Physical Requirements

• Work schedule: Monday - Friday, 8:00am - 5:00pm and some weekends or evenings as needed for special events, rotational PR assignments, or other tasks as needed

• Must have a valid driver’s license issued from within the United States or be able to obtain one within 90 days of employment

• Must be able to lift and move up to 50lbs on occasion

This position is deemed eligible for hybrid telework under DNCR’s Telework Policy.

This position is located at:

4401 Zoo Parkway

Asheboro, NC 27205

Minimum Education and Experience

Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.

Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution

AND

two years of experience in communications, public relations, or publicity work;

OR

an equivalent combination of education and experience.

Section/Unit Description 

The primary purpose of the Communications section: to align the communications (inclusive of marketing, online, creative, and guest experience) with the business and mission objectives to raise attendance, revenue, educational opportunities and public awareness of the North Carolina Zoo; to position the Zoo as a premier travel destination not only in North Carolina, but along the Eastern seaboard; to provide internal and external communications through marketing, social media and earned media; to provide exceptional guest experience programs; to continuously improve customer service, transportation, safety and security; to cultivate potential partners; and to provide consistent, recognizable branding.

Division Description

The North Carolina Zoo exists for the enjoyment, education and inspiration of all our citizens and guests.  The North Carolina Zoo mission is to protect wildlife and wild places and inspire people to join in conserving the natural world.  This mission encompasses both domestic and international efforts, focusing on wildlife conservation, habitat preservation and promoting environmental stewardship.

Learn more about the North Carolina Zoo: https://nczoo.org

Click here to learn about employee perks and benefits.

Click here to see the Total Compensation Calculator.

Supplemental and Contact Information.  

The Department of Natural and Cultural Resources (DNCR) selects applicants for employment based on required education and experience and job-related knowledge, skills, and abilities without regard to race, religion, color, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age (40 or older), disability, National Guard or veteran status, genetic information, political affiliation, or political influence.  

We are an Employment First state, ensuring that people with disabilities have equal opportunities to succeed in the state government workplace. DNCR supports pay equity for women, establish paid parental leave for birth, adoption, and foster care, and implement fair chance policies. Join a team that welcomes, values, respects and supports all members of our work community.  

Application Process 

Be sure to complete the application in its entirety.   Resumes will not be accepted in lieu of completing this application. 

• Information should be provided in the appropriate areas, to include the following: Education, including high school and all degrees obtained, Work Experience, and Certificates & Licenses. It is critical to our screening and salary determination process that applications contain comprehensive candidate information. 

• Due to the volume of applications received, we are unable to provide information regarding the status of your application. The hiring process may take several weeks. 

• Be sure to complete the application in full. Applicants are unable to submit more than one application to an individual posting.  Only one application received prior to the closing date will be accepted.  Applications must be submitted by 11:59:59 PM on the night prior to the closing date.   

  

Degree/College Credit Verification  

Degrees must be received from appropriately accredited institutions. Transcripts, and degree evaluations may be uploaded with your application. If you have student loans, becoming a state employee includes eligibility for the Public Service Loan Forgiveness Program. Visit www.studentaid.gov to learn more.  

Veteran’s and National Guard Preference  

Applicants seeking Veteran’s Preference must attach a DD Form 214, Certificate of Release or Discharge from Active Duty, along with the state application.  

Applicants seeking National Guard Preference must attach an NGB 23A (RPAS), along with the state application if they are a current member of the NC National Guard in good standing.  

Applicants who are former member of either the NC Army National Guard or the NC Air National Guard, with honorable discharge and six years of creditable service must attach a copy of the DD 256 or NGB 22, along with the state application.  

ADA Accommodations  

Consistent with the Americans with Disabilities Act (ADA) and the Pregnant Workers Fairness Act (PWFA), DNCR is committed to the full inclusion of all qualified individuals. As part of this commitment, DNCR will ensure that persons with disabilities, or known limitations covered by the PWFA, are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, please contact the person indicated below.  

Employment Eligibility  

It is the policy of the State of North Carolina and DNCR that all employees provide proof of employment eligibility (immigration and naturalization) on the first day of employment. We participate in E-Verify (Employment Eligibility Verification System).  

 

CONTACT INFORMATION

N.C. Department of Natural and Cultural Resources

North Carolina Zoo

4401 Zoo Parkway

Asheboro, NC 27205

EEO Statement

The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.

Recruiter:

Kimberly West

Email:

[email protected]