Marketing Specialist

As we continue to grow, we’re looking for a Marketing Specialist who thrives in a fast-paced environment and takes pride in executing high-quality marketing initiatives that drive measurable impact. This role is ideal for a marketing professional who is ready to independently own defined marketing workstreams, manage campaign components end-to-end, and continuously improve how marketing programs are executed.

Reporting to the VP of Growth Marketing, you’ll play a key role in executing digital campaigns, managing event operations, maintaining marketing systems, and translating performance data into actionable insights. Teamwork and shared enthusiasm is a core part of our culture, which is why this role involves joining us in the Boston office for two days each week.

What You’ll Do: 

• Event Execution & Management: Own the execution of assigned virtual and in-person events, including logistics, vendor coordination, promotional timelines, registration tracking, and post-event follow-up. Ensure events are delivered on time, on brand, and aligned with performance goals.
• Digital Campaign Execution: Independently execute components of digital marketing campaigns, including email builds, landing pages, paid media coordination, and campaign launches. Monitor campaign performance and recommend optimizations to improve engagement and ROI.
• Marketing Operations & Systems: Manage campaign setup and tracking within CRM and marketing automation platforms (e.g., HubSpot, Salesforce). Maintain data accuracy and proactively identify opportunities to improve campaign tracking, reporting workflows, and system efficiency.
• Performance Analysis & Optimization: Analyze campaign and event performance metrics and translate insights into clear recommendations. Share findings with marketing leadership to inform future optimizations and execution improvements.
• Cross-Functional Collaboration: Partner closely with Sales, Customer Success, and Product Marketing to align campaign execution with business priorities. Proactively communicate timelines, surface risks, and ensure marketing initiatives are delivered with clarity and accountability.
• Brand Stewardship: Ensure all marketing materials and communications adhere to Hi Marley’s brand standards and messaging guidelines. 

What We’re Looking For:  

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–3+ years of professional experience in a marketing role, with experience independently executing digital marketing and event initiatives.
• Strong understanding of marketing fundamentals, including campaign execution, performance analysis, and optimization.
• Experience working in CRM and marketing automation systems (HubSpot, Salesforce) with the ability to manage campaign tracking and reporting.
• Demonstrated ability to manage multiple marketing workstreams and deadlines with limited oversight.
• Experience analyzing campaign performance data and translating findings into actionable recommendations.
• Exceptional attention to detail and organizational skills.
• Excellent written and verbal communication skills.
• A genuine curiosity about AI and emerging technologies, paired with the judgment to apply them thoughtfully and responsibly
• Comfortable operating in a fast-paced environment with evolving priorities.
• Team-oriented with a proactive, ownership mindset.
• Willingness to travel; candidates should expect to attend at least 1–2 events per quarter. 

Compensation, Benefits & Perks:
At Hi Marley, we are committed to fair and transparent pay practices. The hourly rate for this role is expected to fall within the range of [$25.96/hr – $47.59/hr], depending on experience, skills, qualifications, and location. Offers are determined based on these factors as well as internal peer equity. It’s most common for new hires to start near the midpoint of the range, allowing room for growth as employees develop in their role.