Manages in-house marketing strategy, campaigns, social media branding, CRM and SEO systems, sales support, project communications, reporting, and marketing plan execution. Coordinates with sales and marketing leadership, conducts meetings, tracks project goals, updates internal systems, and identifies process efficiencies. Requires strong organization, communication, attention to detail, and the ability to manage concurrent deadlines.
The Marketing Specialist will manage an in-house marketing strategy to help assist in sales marketing through company provided CRM, SEO platform, and social media. This individual will be responsible for the coordination and deployment of marketing campaigns. Candidates will be required to obtain an in-depth understanding of systems and meeting certain deadlines.
ESSENTIAL DUTIES and RESPONSIBILITIES, includes the following responsibilities, but not limited to:
- Assist Sales staff harvest existing database through dynamic data searches
- Use Social Media to promote individuals branding
- Review and strategize potential deployments based off individual’s data
- Ensure project control and communication of projects. Provide weekly status reports on project goals and completion.
- Coordinates execution of marketing plans to achieve marketing objectives.
- Ensure proper communication during network interruptions/resolutions.
- Partner with the team lead and Director of Marketing on strategy and execution on internal marketing program and projects
- Update Marketing systems to reflect sales branding
- Running individual meetings with select Sales staff
- Assess current process and look for opportunities for efficiencies
- Other projects and assignments as needed
- Oversees day to day tasks of Marketing strategic plan
- Conducts bi-weekly meetings and is accountable to update internal reporting systems
- Make timely updates to internal reporting systems
QUALIFICATIONS AND EXPERIENCE:
- Bachelor’s degree in Communications, Marketing, Business, etc. or equivalent experience
- Extreme attention to detail.
- Ability to manage multiple projects at the same time with concurrent deliverables.
- Proficient in Microsoft suite of product; Outlook, Word, Excel, PowerPoint etc.
- Ability to work in a fast-paced fluid environment.
- Excellent communication skills both written and verbal.
- High level of integrity.
- Interpersonal Skills.
NOT REQUIRED BUT NICE TO HAVE:
- Experience in the mortgage industry.
- Experience in Adobe Creative Suite: Photoshop, Illustrator, InDesign, Flash.
- Experience in working with a CRM, Social CRM and SEO systems
SUPERVISORY RESPONSIBILITIES:
Direct Reports: N/A
PHYSICAL and ENVIRONMENTAL CONDITIONS:
This role operates in an ADA compliant office environment, utilizing typical office equipment and tasks including computer work. The position may involve partial stationary positions and moving throughout the day. Flexibility to work overtime to meet project deadlines is required.
COMPENSATION:
CMG pays a competitive base which ranges from $24.00 - $26.50 per hour. Factors that affect base salary may include: Marketing experience, overall knowledge of mortgage industry, number of years worked in mortgage industry, computer skills, customer service experience specific to working with mortgage lenders, and education.
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