Marketing Specialist, Events

We’re looking for a proactive and detail-oriented Marketing Specialist, Events to own and support the execution of webinars, trade shows, conferences, customer-events and other marketing initiatives that help drive brand awareness, customer engagement, and pipeline growth.

This is a high-ownership role on a lean, fast-paced team. The ideal candidate is highly organized, detail-oriented, and energized by bringing events and experiences to life. You’ll work cross-functionally with internal teams and external vendors to ensure events run smoothly and support broader company goals. Beyond event execution, this role will also contribute to wider marketing initiatives as needed. If you enjoy managing multiple moving pieces, thrive in dynamic environments, and take pride in delivering exceptional experiences, this role is for you.

📍 Location: Hybrid - Boston, MA

✈️  Travel: Travel to events/conferences is expected approximately 5 times per year

👤 Reports to: Head of U.S. Marketing, Anne Nelson

What you’ll do

Coordinate and support the execution of in-person and digital events, including trade shows, conferences, customer events, and webinars
Manage event logistics and operations, including timelines, travel coordination, vendor communication, bookings, onsite support, and post-event follow-up
Support end-to-end webinar coordination, including scheduling, speaker communication, rehearsals, live-event support, moderation assistance, attendee engagement, and follow-up activities
Partner cross-functionally with Marketing, Sales, Design, customers, partners, and external vendors to ensure smooth and successful event execution
Assist with event marketing initiatives, including email campaigns, promotional communications, social media coordination, and event-related content distribution
Coordinate event materials and inventory, including booth assets, printed collateral, giveaways, company apparel, and shipped event supplies
Support CRM and lead management activities related to events and webinars, including lead uploads, data organization, audience segmentation, and follow-up coordination
Prepare post-event reporting, track event-related expenses, and help identify opportunities to improve future event performance and attendee engagement

What you’ll bring to the team

3 + years of experience in event marketing, marketing coordination, or a related B2B marketing role
Background in B2B software, SaaS, or technology environments preferred
Exceptional organization and attention to detail, with the ability to manage multiple projects and deadlines simultaneously
Experience managing vendors, budgets, timelines, and logistics
Strong written and verbal communication skills and a proactive, collaborative approach to working cross-functionally
Comfortable representing the company at live events and contributing to a positive attendee experience
Familiarity with CRM and marketing platforms such as HubSpot and GoToWebinar preferred