Marketing Specialist

| Somerville

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every professional designer, engineer, researcher, and artist in the world.

Joining Formlabs as a Marketing Specialist is an exciting opportunity to join a world-class team that’s reinventing the way hardware products are marketed and sold.

In this role, you will build and execute the strategy for a global webinar program that drives lead acquisition, increases conversion rates, and accelerates funnel velocity across all of Formlabs’ target verticals. You’ll combine your analytic ability with your creative genius to create webinars and other content campaigns that to grow lead generation and direct sales. If you are eager to solve new marketing challenges and exceed aggressive quantitative goals with data, creativity, and systems, this is the perfect opportunity for you.

The Job:

  • Build and manage a global webinar program that drives lead acquisition and funnel velocity across all of Formlabs’ target verticals
  • Identify internal and external thought leaders to partner with to create content that resonates with our target personas
  • Manage external vendors and syndication partners to promote webinars and maintain deadlines
  • Create promotional assets including emails, landing pages, and display ads to help achieve monthly and quarterly registration and lead generation targets
  • Analyze campaign data to identify and prioritize areas for improvement
  • Continually evaluate assumptions and data around key metrics like cost per lead and conversion rate vs. performance, and highlight any swings

You:

  • 1-3 years of experience in a marketing, growth, CRM, or acquisition role, preferably in a B2B setting
  • Exceptional planning abilities and attention to detail
  • Strong team player who is willing to do what it takes to achieve your goals
  • Demonstrated ability to use data to make decisions and segment audiences
  • Experience with components of a modern marketing tech stack like Google Analytics, Marketo, Salesforce, SQL, Excel, CMS editing, and webinar platforms

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

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Location

35 Medford St. Suite 201, Somerville, MA 02143
35 Medford St. Suite 201, Somerville, MA 02143

Insider's spotlight

What’s the vibe like in the office?

Culture is extremely important at Formlabs and in the early days (when there were only 10 of us) everyone was naturally very close. We were a pirate crew of friends, out solving interesting and challenging problems. As Formlabs became larger, we knew we wanted to try and preserve the small-company culture that made our team like a family. With now

Formlabs

What's the biggest problem your team is solving?

Formlabs is a rapidly growing company that is leading the desktop 3D printing industry and revolutionizing in-house manufacturing. Everything we’re doing and creating has never been done before. We are a work-in-progress organization and that makes it exciting to work here while providing lots of opportunities for growth.

Formlabs

Formlabs regularly attends meetups and we’ve just started hosting technical talks at our Boston HQ every Thursday. We also travel to technology trade shows all over the world and strive to stay in touch with young engineers through our involvement with programs such as BU Artemis and the Women in Technology Program at MIT, just to name a few.

Formlabs

In order to understand how Formlabs has revolutionized the 3D printing industry, you really have to go back to 2011 and survey the landscape. The 3D printing craze was in full swing and the market became flooded with low-cost FDM machines. These consumer-level printers were great for small projects and hobbyists. But there really weren’t any option

Formlabs

One thing I really love about Formlabs is that everyone here is extremely active. We regularly have people organizing everything from whiskey tastings to ice climbing in some of the nearby mountain ranges. The interest-diversity here is vast and people are quick to jump in and learn something new. Just to name a few of my favorite internal “clubs”

Formlabs

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Pet Friendly
Recreational Clubs
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
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