Marketing Operations Specialist (Remote)

Role Description

This is a remote role.  Candidates must be located in and authorized to work in either the United States or Canada. 

Mission:  

The Marketing Operations Specialist role is best suited for individuals with paid advertising and email marketing experience.  In this position, the Marketing Operations Specialist will be responsible for a variety of tasks, including lead management, CRM updates, reporting, website updates, and email marketing. 

Responsibilities

Lead and Database Management

• Accept and process leads across a variety of sources.
• Conduct regular audits of the database to ensure data cleanliness.
• Maintain and update customer databases, ensuring data accuracy and compliance with data privacy regulations.

Paid Advertising Implementation

• Participate in the paid advertising implementation process, including digital marketing efforts with Google AdWords, LinkedIn Campaign Manager, and other paid media avenues.

Digital Marketing Implementation

• Implement end-to-end digital marketing tactics, including email marketing, social media campaigns, and website updates.
• Analyze and report on email campaign performance, providing insights and recommendations for optimization.
• Implement A/B testing to continuously improve email marketing metrics such as open rates, click-through rates, and conversion rates.
• Monitor industry trends and best practices in digital and email marketing, incorporating them into ongoing strategies.

Analytics and Operations

• Report on the performance of digital marketing campaigns, website traffic, and social media engagement to measure success and identify areas of improvement.

New Initiatives

• Participate, along with the whole Marketing Team, in new marketing activities and campaigns.

Education and Experience

Minimum Requirements:

Education and Experience

• Bachelor’s Degree in Marketing, Business, Communications, or relevant field experience.
• A minimum of two years of marketing experience.
• A minimum of two years of experience using HubSpot.
• Multi-channel Digital Marketing campaign design.
• Knowledge of website best practices and familiarity with WordPress or comparable CMS.

Computer Skills

• A desire to learn new technology.
• Microsoft Office experience (Word, Excel, PowerPoint).
• Web page production experience required (HTML, CSS, WordPress, CMS).

Written Skills

• Excellent command of written English with copy accuracy.

Other Skills

• Paid advertising experience.
• Email marketing experience.
• Strong communication skills.
• Attention to detail is a must.
• Must be well-organized and self-motivated.
• The ability to work effectively within a team.
• Good analytical skills.
• Proficiency to learn new tools.

Nice to Have:

• HubSpot Marketing Software Certification.
• Experience creating and writing email sequences.
• Thorough knowledge of social media (LinkedIn, Twitter, Facebook).
• Blogging and social media writing and management.
• Familiarity with CRMs (Acumatica Cloud ERP preferred).
• Google Analytics, Google Ads, and/or Bing Ads knowledge.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Constantly requires sitting or standing at a workstation, vision, hearing, talking, and fine dexterity. Occasionally requires walking, reaching, kneeling, pushing/pulling, bending, and crouching.