Marketing Operations Manager

At 1upHealth, our team is passionate about our purpose of better healthcare for all, leading the charge to digitally transform the industry with our market-leading interoperability solutions. 

We’re seeking a tech-savvy, data-driven, detail-oriented marketer to take ownership of our marketing tech stack, data operations, and reporting, ensuring seamless administration, integration, execution, and optimization. 

You’ll collaborate closely with team members across marketing, sales, and sales operations to execute omni-channel campaigns and programs, which could involve website and landing pages, email, social, and webinars to name a few. You’ll make a measurable impact on lead creation, contact engagement, and revenue creation. 

Reporting to the Head of Marketing, the ideal candidate will possess a deep understanding of marketing operations, including reporting and analytics, hands-on expertise with Salesforce Account Engagement (Pardot) and Salesforce Sales Console, and strong project management skills. This role requires someone who can effectively collaborate with marketing, sales, and sales operations teams to ensure alignment, prioritize and execute, and drive measurable results.

Job Responsibilities:

Tech Stack Management: 

• Own the administration and integration of the marketing technology stack tools and platforms, including but not limited to Pardot/Salesforce, WordPress, Sequel.io, and Sprout Social. 
• Configure and optimize marketing tools and systems to support marketing initiatives, workflows and automations, and reporting requirements.
• Provide guidance and recommendations on the highest and best use of marketing tools and systems, and implement best practices, to ensure ROI.
• Own the marketing database, including continuous monitoring and maintenance of the database to ensure data integrity, accuracy, hygiene, and completeness.
• Maintain accurate, up-to-date documentation for all marketing operations processes, systems, and workflows to ensure consistency, efficiency, and cross-team alignment.
• Train the team to ensure the highest level of utilization.

Funnel Reporting, Analytics & Optimization: 

• Work closely with marketing and sales teams to align on funnel goals and strategies.
• Analyze the marketing funnel to track how leads move through each stage (e.g., MQLs, SQLs, opportunities, and closed deals) and share insights.
• Ensure airtight tracking and sourcing of leads.
• Build and maintain reports and dashboards in Pardot/Salesforce to provide visibility into real-time results.
• Identify opportunities for improvement, including lead scoring models. 
• Implement multi-touch attribution to better understand the value of marketing activities across the funnel.

Execute in Channels: 

• Support the marketing team with the execution of campaigns and programs, including build out of email marketing campaigns and automations, update of the corporate website and microsites, creation of landing pages, and running of live webinars.
• Maintain the ongoing security and performance of the website.  

Project & Vendor Management:  

• Leveraging Asana for project management, overseeing schedules and prioritization of marketing campaigns and programs, ensuring timely and accurate delivery of assets, coordination of tasks, and alignment with campaign objectives.
• Serve as the primary point of contact with marketing technology vendors and/or contractors, including managing relationships, contracts, and service agreements.

Qualifications

• 5+ years of experience in marketing operations.
• Deep experience with Salesforce (Pardot and Sales), and proficiency with CMS platforms (e.g., WordPress) and webinar platforms (e.g., Zoom, GoToWebinar).
• Ability to remain steady while operating in a fast-paced, multiple priority environment
• Experience managing vendors and/or contractors in alignment with scope, deliverables and budget. 
• Strong project management skills with the ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.
• Excellent analytical skills with the ability to ask the right questions, interpret data, derive insights, and make data-driven decisions.
• Detail-oriented with a focus on accuracy and quality.
• Creative thinker with a passion for innovation and continuous improvement.

Nice to have

• Located in the Boston area or East Coast
• Experience in healthcare tech/ SaaS
• Bachelor's degree in marketing, business, information technology, or a related field.