Senior Associate, Marketing Operations

About Profitero:

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth.

Overview:

As our Senior Associate for Marketing Operations, you’ll play a critical role in scaling and optimizing our go-to-market engine. You’ll manage systems, data flows, campaign execution support, and performance tracking across our marketing tech stack. This role is ideal for someone who thrives in a fast-paced, evolving environment and is passionate about operational excellence, driving revenue impact, and the infrastructure that supports effective marketing.

Who you are:

• 3–5 years of experience in marketing operations or revenue operations, ideally within a B2B SaaS company.
• Hands-on experience managing HubSpot’s marketing platform.
• Familiarity with Salesforce CRM and Gainsight CS (or comparable tools); ideally knowledge of tools like Crossbeam or Webflow as well as intent platforms such as RB2B.
• Knowledge of tools like Gong Engage and how we can use this platform to track and improve BDR effectiveness.
• Experience building custom reports in SFDC.
• Experienced in email marketing, social media and paid SEO, inclusive of execution, tracking and reporting.
• Excellent project management and multitasking skills—you’re comfortable working on multiple priorities at once.
• A self-starter mindset—you take initiative, embrace ambiguity, and love optimizing processes.
• Strong attention to detail and a passion for clean data.
• Excellent communication skills and a collaborative spirit.

What you'll do:

• Marketing Tech Stack & Automation: Own and optimize our marketing automation platform (HubSpot) and ensure smooth integration with Salesforce CRM and Gainsight CS. Establish best practices for email setup, list management, and campaign execution. Support website updates in Webflow and track performance using HubSpot. 
• Campaign Execution Support: Partner with our demand generation and content owners to build and QA email campaigns, nurture programs, lead scoring models, and workflows. Identify, track and implement new ideas to improve BDR response rate via email prospecting to help BDRs achieve sales qualified meeting goals
• Data Governance: Ensure clean, compliant, and unified marketing data across systems and expand our marketing opt in list in Hubspot. Maintain lead lifecycle tracking, contact segmentation, and integrations. 
• Performance Reporting: Develop account based reports that highlight campaign performance, funnel health, and key insights for both Marketing and Sales. Collaborate with demand generation to track, analyze, and optimize campaign effectiveness across channels. 
• Process Optimization: Identify inefficiencies and continuously improve campaign operations, lead flow, attribution, and tracking methodologies in Hubspot and SFDC.
• BDR best practice: Track open and click through rates in Gong Engage to ensure our global BDR team is working towards best practice and optimizing performance.
• Rev Ops Alignment: Work closely with Rev Ops to align on MQL/SQL definitions (and document), ensure smooth lead handoffs, and maintain clear funnel metrics. 
• Compliance & Security: Help ensure marketing practices adhere to privacy regulations (e.g., GDPR, CCPA) and internal data security standards. 
• Continuous Learning: Stay current on best practices in marketing automation, lead management, AI and MarTech trends.

It would be nice if you: 

• Previously worked in eCommerce or at a consumer products company
• Knowledge of HTML/CSS for email and landing page troubleshooting.
• Familiarity with sales enablement tools (e.g., Gong Engage, SalesLoft).
• Familiarity with Webflow (or similar CMS) and Zapier.

Why you want to work at Profitero:

Profitero cares about its employees. As a company we feel that as our employees are always going the extra mile, so should we. That’s why we offer fantastic benefit packages to our employees, including:

• Rich Health Dental & Vision plans
• Smart, genuine and cool people work here
• Competitive salary ***commensurate with experience
• 401K plan with match
• Flexible PTO
• Commuter benefits
• Employee Assistance Program (EAP)
• Free on-site amenities including office snacks, coffee, beer & wine, and a gym!
• Access to Personal Learning Development Library
• Publicis ‘Work Your World’ initiative: every employee will be able to work from any of the 100+ countries where Publicis operates, for six weeks a year
• Volunteer opportunities

Profitero is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive fair consideration for employment. Profitero recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected characteristics as required by applicable law.